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DTSTART:20090528T093000
DTEND:20090528T163000
SUMMARY:Social Media Marketing Bootcamp
DESCRIPTION:Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. We're running one-day workshops to teach communicators and marketers, as well as small business owners, how to:

Bring more visitors to your website
Increase your company’s visibility online
Approach bloggers and other online influencers about your products and services
Get your website social media ready
Craft a potent social media pitch
Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
Avoid campaign killers and online faux pas

Building on the sold-out course we taught for UBC Continuing Education this winter, we discuss the dos and don'ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette.
Students will leave with:

A copy of our social media marketing ebook, Getting to First Base: A Social Media Marketing Playbook
Templates for creating a social media marketing plan
Templates for creating an influencer database

Your Instructors
Darren and Julie Preach the Social Media Marketing GospelWe're Julie Szabo and Darren Barefoot, the founders of Capulet Communications. With a background in technology and public relations, we've been running social media marketing campaigns since before it was called "social media". We've worked with the nation's smallest startup and it's biggest brands like Mountain Equipment Co-op and Best Buy.
We regularly speak to companies and associations about web marketing, and taught two courses at UBC this winter on social media marketing. We're also the authors of a forthcoming book for No Starch Press on the subject, entitled Friends With Benefits: Online Marketing with Blogs, Facebook, YouTube, and More.
Bootcamp Details
To start, we're offering one day-long bootcamp in Victoria in April and one in Vancouver in May. We like to keep things small to ensure that your questions are answered, so each bootcamp will have a maximum of 16 students.
Vancouver - BCIT Downtown Campus
555 Seymour Street
Thursday, May 28
9:30am - 4:30pm
Register for Vancouver Bootcamp
The one-day bootcamp costs $299 (price includes GST and fees).
Want to save $50? Blog about our workshop on your own established (meaning not brand new) site. Don't have a blog? Ask a friend or a local blogger if you can write a guest post for their site.
We're giving away one seat for free for each event. All you have to do is use Twitter to post a link to the page on Capulet's site (here's a shortened one: http://capulet.com/smm) and include the hash tag #smmvic or #smmvan, depending on the session you want to attend.
Questions?
Not sure if the course is right for you? Want a discount because five of your colleagues want to attend? Contact us via this site or by phone at 250-885-5337.

URL:http://techvibes.com/event/social-media-marketing-bootcamp-2
LOCATION;VENUE-UID=techvibes-venue-b1d10e7bafa4421218a51b1e1f1b0ba2:BCIT Downtown Campus @ 555 Seymour St, Vancouver, BC, Canada
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UID:techvibes-venue-b1d10e7bafa4421218a51b1e1f1b0ba2
ADDRESS:555 Seymour St, Vancouver, BC, Canada
CITY:Vancouver
REGION:British Columbia
COUNTRY:Canada
GEO:49.283492,-123.114626
POSTALCODE:
NAME:BCIT Downtown Campus
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