How to conduct practical market research that will drive your company.
WHY ATTEND? Whether you are a new CEO, CTO, market manager, product manager or a veteran entrepreneur looking to invest, you know you need the right market information to make good and informed decisions. In spite of the increasing access to information available through the Internet, it is still a daunting challenge for the uninitiated. Knowing how to efficiently gather information and effectively analyze it can make the job of market research that much easier.
Overview: The focus of this one-day unique workshop is on the application of various marketing research methods to specific decision areas. Learn how to design marketing research studies. There will be a blend of presentations, a case study and panel discussions with lots of time for Q&A and networking.
Lyn Blanchard who has over twenty years of senior management experience in telecommunication and other technology sectors will lead the workshop. Lyn has advised, over the last ten years, a wide range of technology companies at various stages of corporate development. Her market research experiences include focus group moderation, market assessments, market validation work, feasibility studies, strategic planning, competitor analysis - all enabled by a variety of research techniques and methodologies.
Must pre-register. First 20 seats are $250 each (25% off) before June 30, then higher. Don't delay registering - our workshops usually sell out and the next one will be in 2011.
Founded in 1997, the Angel Forum - Vancouver semi-annually introduces emerging companies to private equity investors. As one of the oldest &... [more]
