Location: Library Square, Vancouver Central Public Library, 350 West Georgia, Peter Kaye Room
Refreshments: Continental Breakfast
Price: $35 Members, $45 Non-Members
The presenter for this event is Barbara Coll president of Webmama.com and the newly formed Search Engine Marketing Professionals Organization (SEMPO).
You will obtain a good understanding of basic tactics and tools to employ that will increase qualified traffic from search engines. Focus will be on Search Engine Optimization (SEO) and Pay-per-click (PPC) Advertising tactics and tools.
Part I
You will learn from Search Engine Marketing (SEM) expert Barbara Coll, who will deliver her highly acclaimed SEM site clinic where real time evaluations of websites for search engine friendliness are provided; she will be looking for sites to evaluate (client sites as opposed to marketer or agency websites) and site complexity will range from simple static html to more complex database or dynamic sites; format is interactive with an open discussion and Q & A as evaluations are delivered.
Part II
You will learn from real time evaluations of pay-per-click campaigns and tools. Examples of these tools at work will be provided. Format is the same as Part I.
Hand outs will include slides of the presentations and all URLs/links to tools and services mentioned.
IT IS RECOMMENDED THAT YOU ATTEND THE PRIOR SEMINAR AS WELL (OCT 14)
Register at:
http://www.iimaonline.org/events_registration.phtml?event=1015
