Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. We're running one-day workshops to teach communicators and marketers, as well as small business owners, how to:
Building on the sold-out course we taught for UBC Continuing Education this winter, we discuss the dos and don'ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette.
Students will leave with:
Your Instructors
Darren and Julie Preach the Social Media Marketing GospelWe're Julie Szabo and Darren Barefoot, the founders of Capulet Communications. With a background in technology and public relations, we've been running social media marketing campaigns since before it was called "social media". We've worked with the nation's smallest startup and it's biggest brands like Mountain Equipment Co-op and Best Buy.
We regularly speak to companies and associations about web marketing, and taught two courses at UBC this winter on social media marketing. We're also the authors of a forthcoming book for No Starch Press on the subject, entitled Friends With Benefits: Online Marketing with Blogs, Facebook, YouTube, and More.
Bootcamp Details
To start, we're offering one day-long bootcamp in Victoria in April and one in Vancouver in May. We like to keep things small to ensure that your questions are answered, so each bootcamp will have a maximum of 16 students.
Vancouver - BCIT Downtown Campus
555 Seymour Street
Thursday, May 28
9:30am - 4:30pm
Register for Vancouver Bootcamp
The one-day bootcamp costs $299 (price includes GST and fees).
Want to save $50? Blog about our workshop on your own established (meaning not brand new) site. Don't have a blog? Ask a friend or a local blogger if you can write a guest post for their site.
We're giving away one seat for free for each event. All you have to do is use Twitter to post a link to the page on Capulet's site (here's a shortened one: http://capulet.com/smm) and include the hash tag #smmvic or #smmvan, depending on the session you want to attend.
Questions?
Not sure if the course is right for you? Want a discount because five of your colleagues want to attend? Contact us via this site or by phone at 250-885-5337.
Capulet Communications provides professional writing, marketing and public relations services designed specifically for high-tech companies. To... [more]
