Ever wonder how companies create products that people use every day? Products that once discovered, fundamentally change the way we behave?
It’s today’s billion dollar question. Just ask “WhatsApp”.
A two-time silicon valley entrepreneur, Nir Eyal has developed a widely acclaimed framework for designing habit-forming products. In this workshop Nir will show how, by using The Hook Model, you can build products and services that keep users coming back. He’ll cover the common design patterns of habit-forming products, the stages of habit formation, along with tactics that companies like Facebook, Pinterest and Twitter use to drive engagement, and much, much more.
Nir’s workshops are in high demand and sell out rapidly. Held in the Work at Play studio event space, the workshop will be a small, personalized experience. Only 40 tickets will be sold.
As part of our Engagement Insight series, Work at Play is pleased to be able to bring Nir’s Hooked workshop to Vancouver at the exclusive price of $150 per ticket. Tickets now available.
- Apr 16, 2014 6:00 PM - 9:00 PM
- Host Company:
- Work at Play
- More Info:
- The Hooked Workshop, with Nir Eyal iCal file
Work at Play Media Labs creates apps and web experiences that engage and retain customers for the world’s best brands. We help brands understand how their customers want to engage, and together we effectively turn that engagement into a valuable business relationship. more