Defining and Executing a Content Strategy for your Organization:
A Content Strategy will form one of the essential building blocks of your overall Digital Strategy. Content comprises what it is you are offering to your customers and what they are typically looking for when they set out to learn about your products and services. It makes sense then that this content ought to be planned, created, managed and delivered in a way that will surprise and satisfy your customers no matter how they choose to engage with you.
This workshop will help you define a Content Strategy for your organization and then put that strategy into action. You will leave with a number of tools including a Content Strategy evaluation and planning framework that you can tailor to use within your organization. The workshop will be highly interactive and will involve case studies and exercises drawn from some of the largest and most ambitious practitioners of Content Strategy.
Your instructor is Joe Gollner, one of the world’s leading Content Strategists. He is also the Managing Director of Gnostyx Research, an Ottawa-based consultancy and integrator specializing in content strategy and solutions. For over 25 years, he has led initiatives within large organizations to leverage the possibilities associated with open content standards and intelligent content technologies.
- Oct 2, 2014 9:00 AM - 4:30 PM
- Host Company:
- dStrategy Media
- More Info:
- The Nuts & Bolts of Digital Content Strategy Workshop with Joe Gollner iCal file
dStrategy Media produces events and publishes web sites that help our audiences achieve perspective. dStrategy Media was created to provide you with perspective so that you can better execute, take action and deliver success within your organization. We achieve this through our brands including: Digital Strategy Conference; and Digital Strategy Media In addition to our in-depth domain expertise, from the early... more