The Social Media Starter Kit: A Workshop in Online Branding

Are you looking to build your brand online?

Attend this how-to workshop with Soya Marketing, Canada’s first Web PR agency specializing in Social Media Marketing. Soya’s co-founders, Deborah Collins and Jacqueline Voci will present practical tips and case studies on marketing via Facebook, YouTube, Google – and across the social mediasphere.

Deborah & Jacqueline have been responsible for some marketing ‘firsts’ in Canada, including Canada’s first restaurant launched via social media (Koko Restaurant & Bar for Opus Hotels) and the nation’s first social media back-to-school campaign (for Park Royal shopping centre).

What You’ll Get

Case studies from Opus Hotel Group and Park Royal
Sage advice on what really works when it comes to social media marketing
Advice about how to use storytelling to raise your brand awareness online
What you Won’t Get

Technology jargon or abstract theories

Speakers:

About Jacqueline Voci

Jacqueline has applied her Web PR skills to help Blast Radius market to Fortune 500 executives and to help The Dalai Lama Center for Peace and Education promote an education revolution. Prior to Soya, Jacqueline was a marketing director at Intrawest, a communications director at Pivotal (during the height of the dotcom boom), and a PR consultant at National PR.

About Deborah Collins

Deborah has applied her Web PR wizardry to create Facebook strategies for Opus Hotel Group and Park Royal. She’s been featured in Vancouver Magazine for her business ethics. Her marketing background includes more than a decade at some of Canada’s leading agencies where she worked on big-name accounts such as Molson, TELUS, Vancouver General Hospital and Vancity.

When:: 2009-03-11 5:30 PM - 8:00 PM
Host Company:: International Internet Marketing Association
More Info:: http://www.iimaonline.org
iCal:: The Social Media Starter Kit: A Workshop in Online Branding iCal file

Company:: International Internet Marketing Association
Website:: http://www.iimaonline.org
Location:: Vancouver, British Columbia, Canada

The International Internet Marketing Association (IIMA) is a non-profit professional association serving Internet marketers and business strategists. Our mission is to inspire Internet and traditional marketers to use the Internet as a vital component of the marketing mix. The IIMA supports its members by providing networking and educational events designed to keep members informed about Internet trends, changes... more