Join Genius with a panel of B2B marketing and lead generation experts as we share best practices, strategies and tactics for broadening reach, eliciting response and developing relationships to increase revenue through lead nurturing and personal connections.
Long and complex sales cycles mean you need to attract and keep the attention and interest of prospective customers for weeks, months, or even years before they make their way into your sales pipeline. The most promising approach to doing this is through progressive nurturing programs that align the following three essential ingredients: Content, The Human Touch and Marketing Automation Technology. With this triple-play, you can create better momentum through the pipeline to drive more sales opportunities for your business.
You'll learn best practices for:
1. Broadening your reach with social media and multi-channel communication
2. Eliciting response with engaging, relevant content, appropriate for each stage in the buying process
3. Developing a contextual dialogue that relates to your prospect's challenges, issues, and opportunities
4. Transforming the hand-off of sales-ready prospects with right-time precision for optimal sales engagement
