What Game Design Can Teach about Business Success

What Game Design Can Teach about Business Success

Vancouver October 29, 2009 - How to apply the well-proven principles of game design to make your business more engaging, and to produce concrete measurable business value, with Michael Fergusson, CEO of Ayogo Games and Selma Zafar of Openroad Communications.

Regardless of your product or industry, the job of a marketer is to motivate customers to act. There is no denying that games command incredible loyalty and mindshare. In this talk, we'll explore the principles of game design for inspiration we can apply to dramatically increase the effectiveness of our own marketing programs and applications.