Tech Dominates List of Most Influential Brands in Canada

The Institute of Communication Agencies in partnership with Ipsos Reid this week unveiled the Top 10 Most Influential Brands in Canada at day two of FFWD: Advertising & Marketing Week 2015 in Toronto.

The Most Influential Brands Study examines five key dimensions that define and determine the most influential brands in Canada, including Corporate Citizenship, Engagement, Leading Edge, Presence, and Trustworthiness.

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Four Tips for Keeping Your Company Compliant With Canadian Privacy Laws

Recently the Office of the Privacy Commissioner of Canada, Canada’s main privacy watchdog, indicated that the behavior of Canadian online advertisers will be subject to increased scrutiny, announcing a project aimed at studying privacy compliance in behavioral advertising, a practice which targets ads at individuals based on their browsing history.

The main purpose of this project will be to look at whether Canadian online advertisers engaging in the practice are complying with applicable privacy laws.

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SREDscore Helps SR&ED Claimants File Faster

Canadian businesses applying for investment tax credits through the Scientific Research and Experimental Development (SR&ED) program will now have an easier time thanks to SREDscore.

SREDscore is a new, free online tool that simplifies the project description parts of the SR&ED application process, saving companies time and money.

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