Oprius Makes a Case for Transparency

In a rare move, Victoria-based Oprius Software has taken the uncommon practice of posting their conversion numbers. Secrecy and confidentiality tend to be industry standard. By opening up their numbers, Oprius hopes to persuade others to do the same, creating a more useful, transparent set of industry statistics.

Among the conversion ratios listed were:

  • Web traffic to new free trial – 7%
  • Free trial to paying user – 48%
  • User retention – 98%

Since launching their product in late January 2008, Oprius has realized surprising growth and CEO Alan Smith asserts that he is “very happy” with the 2008 numbers. He goes on to mention the company has recently turned profitable – a huge milestone for any small software shop.

Smith points to strong customer support and an engaged community as key drivers of their ongoing success. With numbers and growth as strong as Oprius, it’s no wonder they’re so willing to share their conversion ratios with the world.

Privacy and Security Conference 2009 – Day Two

Yesterday was Day 2 of the 10th annual Privacy and Security conference in Victoria, BC. As I mentioned in my previous post, I was excited to hear Nicholas Carr speak. He is a best-selling author and an Internet thought leader. The topic of his keynote was his new book, “The Big Switch”.

In Carr’s latest best-seller, he argues that there will be a significant shift toward cloud computing. He goes on to proclaim that we are at a cross-road – hardware is so cheap and bandwidth is so fast that we no longer need our own computers to run applications and provide storage. Instead, centralized systems will provide the backbone and act as data centers. The economies of scale reinforce this scenario. For this reason, Carr claims it’s inevitable that we will shift toward a distributed model.

Throughout his presentation, he compares the evolution of computing to that of the electricity grid. Carr says there are many similarities and parallels that point toward cloud model. He maintains that this idea isn’t new in the consumer space – Google, Amazon, and others are pioneering this initiative. Even small business is on board to a smaller extent. The next major step is for enterprise and government to switch over. However, issues such as control of data and ownership need to be addressed before he foresees any major shift happening.

In general, I agree with the majority of his arguments, although I don’t think that the transition will proceed as quickly and easily as he asserts. Proof of concept for the centralization of services and applications has already been established with many desktop programs (or the equivalent) now available online. In other words, I don’t think that the concept of cloud computing is a question of “if”, but rather “when” and “how” it breaks down the institutional wall.

Privacy and Security Conference 2009 - Day One

Yesterday, I had the pleasure of attending the 10th annual Privacy and Security conference in Victoria, BC on behalf of Techvibes. At first glance, I was worried that the subject matter may be a bit dull for a web junkie like myself, but my skepticism was quickly washed away after attending a few interesting speakers and panels.

Here are some highlights from the panels I attended:

Rotman-TELUS Study on Canadian IT Security PracticesPresented by Alan Lefort, Director of Product Management at TELUS Security Solutions.

Alan conducted a study in conjunction with the Rotman School of Management to examine the current state of Canadian IT security practices. Together, they interviewed over 300 technology workers in an attempt to extract key findings that may lead to security improvements within our country. The study also examined the key success factors of leading firms to provide added further insight. A broader, more in-depth 2009 study is already being planned. To view the 2008 report: Rotman-TELUS Study on Canadian IT Security Practices.

Cloud Computing - Privacy and Security, is there a Silver Lining?Panel discussion.

This panel took a look at the concept of cloud computing and how many traditional desktop processes and applications are shifting online. Obviously, the benefits are numerous – from cost-savings, to accessibility, to scalability, and more. The main take-away point from this discussion was that as we become more reliant on online service providers (such as Google), we must understand that we lose control of our data and privacy to a large extent. This isn’t to say that any or all organizations will use this information for malicious purposes, but rather that the prospect is possible. In other words, we may be sacrificing our data by engaging in the “cloud”.

Web 2.0/3.0 - The Pros and Cons of the New NetworkPanel discussion.

This panel discussion was interesting, but touched on many points that were already apparent to a web 2.0 advocate like myself. The first speaker was from TELUS and he spoke about the emergence of web 2.0 within the enterprise realm. The second speaker touched on cyber-terrorism and the misuse of user-generated media. Finally, the third speaker was a professor from the Ted Rogers School of Management at Ryerson. He conducted a comprehensive research study of privacy issues and concerns with regards to social networks, more specifically Facebook. The targeted group (aged 18-24) was given a series of questions and asked to provide quantitative and qualitative answers. Some of the results may surprise you. I highly recommend everyone read this report: The Next Digital Divide: Online Social Network Privacy.

Social Networking – The Business Opportunities, Risks and Mitigations to ConsiderPresented by Hein Gerber, Director of IT Advisory Services at PriceWaterhouseCoopers.

This was probably the most interesting presentation of all those that I attended. Gerber provided keen insight into the growing world of social networks by identifying corporate opportunities, but also outlining the risks. He used several examples to depict how social media has benefited large organizations and vice versa. He points out that firms can choose to deny, ignore, or embrace this new phenomenon. A biased Techvibes crowd can guess which path he suggested companies choose…

Today, I will attend the second day of the conference where I am excited to hear Nicholas Carr speak. He is a best-selling technology author and a well-known web 2.0 critic. Opinions aside, I am looking forward to hearing his thoughts on the future of IT and the web.

DemoCamp Victoria a Hit

The first DemoCamp Victoria was held on Thursday night. It was a wonderful event, filled with excellent presentations and great people. Attendance was much higher than expected. Over 60 people crammed in to see presentations from such companies as Songbird, Fortuno, and Flock to name a few. Combine that with an upbeat atmosphere and lovely food & drink, and it made for an unforgettable first event.

As the night dwindled down, buzz and interest were evident. As a result, planning of a second event is already underway. Undoubtedly, a larger venue may be needed, as even greater attendance is expected at the next event.

I look forward to hearing about new companies and meeting new people at Victoria's second DemoCamp :)

Here are some DemoCamp Victoria photos (courtesy Tris Hussey).

Introducing DemoCamp Victoria

I'm proud to announce Victoria's first ever DemoCamp. Basically, a DemoCamp is an impromptu, tech un-conference that consists of short presentations on a variety of topics. For more information on the DemoCamp concept, visit the official page. The event will be held on Thursday, April 3rd at 5:30pm at 834 Johnson St. and will likely run 2-3 hours. The event is free to attend, but space is limited so be sure to sign up on the wiki as spots are already filling up quickly.

Cities across Canada, including Toronto, Vancouver, Montreal, and Ottawa, have already held such events and seen huge benefits. They are great for building on ideas, sharing resources, and creating a unique sense of community within the local tech culture.
 
We are still looking for presenters. So, if you'd like to present your start-up or speak on a particular topic, please sign up as a presenter. If you have any questions, please feel free to e-mail me at ahenry (@) tagzoom (dot) com. I look forward to seeing some of you there.

Please feel free to join the DemoCamp Victoria Facebook group.

mPulse Launches $2,000 Coding and Design Challenge

In a competition designed to tackle early-stage development issues, mPulse is giving away $2,000 in cash prizes. The UVic-based start-up is hoping that the challenge will attract high-quality talent to the team. The current team, comprised of current and former UVic students, also hopes that the competition will help build the initial foundations of a community.

Recently, mPulse won gold at the 2007 IDC Challenge, a local business plan competition. In addition to acclaim, the company took home $15,500 in earnings, some of which has been put toward the aforementioned prize money.

The company is in its very early stages, although a limited alpha release was launched last week. The company isn't saying much about the product at this point, except that it intends to enter the podcast space with an innovative new offering.

For more information about the competition, visit the official website: mPulse Coding and Design Challenge.

Company Profile:

"mPulse is web company that is building innovative solutions that will help bring podcasting to the mainstream. The company was formed in the summer of 2007 as a student entrepreneurship project and, after winning a $15,000 business plan competition, became the founding member’s full time jobs."

DISCLOSURE: I am on the company advisory board. The goal of this post is simply to outline the challenge, not sway any opinions about the company.

Apricado Looks To Disrupt the Online Music Industry

Victoria-based Apricado has an ambitious goal in mind. The company is set to take on the indie music industry by offering musicians a one-of-a-kind service.

What sets this new start-up apart from 'all the rest'? Emphasis is being placed on 80% revenue-sharing with the artist. This is unheard in the current music environment. Furthermore, the service promises to break down other traditional barriers to entry in the space. Namely, artists can quickly set up a store in under 5 minutes, at no cost.

Simple storefronts also reduce barriers for fans looking to support their favourite indie artist(s). All tracks are 99 cent downloads, or free if the artist so chooses. Artists are compensated on a quartlery basis via Paypal.

All tracks are DRM-free, eliminating headaches and hassles for the fans. Artists can market their music via social networks or blogs using an Apricado widget. These embedabble storefronts will facilitate widespread exposure and awareness.

Apricado is still in its very early stages. A BETA is not yet available. The company assures me that screenshots will be coming soon.

The company behind Apricado is Animikii, creators of the popular CMS service YikeSite.

Bring On IslandTech 2007

Tomorrow, Island Tech 2007 takes place at the Victoria Conference Centre in (yes, you guessed it) Victoria, BC. The annual event is a one-day exposition of more than 80 Vancouver Island technology firms and research agencies. VIATeC, the organization behind the event, describes Island Tech as follows:

"Island Tech 2007 celebrates the world-class innovation, research and technology that’s generated on Vancouver Island. It’s a venue for local technology companies and research agencies to meet and show their creations, and a chance for the public, the media, government, students, potential investors and technology workers to discover what’s happening in our thriving technology community."

Guest speakers will be presenting throughout the day on a variety of topics. Here is the schedule:

  • 11 am: Managing Growth and Globalization in the Green Technology Sector: Carmanah’s Story
    Presented by Richard Chesson, VP of Business Strategy, Carmanah Technologies
  • 1 pm: Find Out About Hot Technology Skills in Demand!
    Human Resources Panel – Featuring AbeBooks.com, Schneider Electric, Genologics, UVic Co-op, and Camosun Co-op
  • 3 pm: A Proven Process to Increase Corporate Revenues
    Presented by Don Thomson, President, Mardon Marketing

Once again, here are the details of the event:

  1. What: Island Tech 2007
  2. When: Friday November 9th, from 10am until 6pm
  3. Where: Victoria Conference Centre

Check the VIATeC website for further information.

AbeBooks Opens Its Doors To Job Seekers

On Friday, November 2nd, AbeBooks will open its doors to potential job seekers - literally. The Victoria-based online book retailer is hosting its first ever 'Open House' in an attempt to attract new talent to the company. The event is intended to provide job candidates with a first-hand view of the working environment, as well as the company culture. After an introduction by AbeBooks CEO, Hannes Blum, guided tours will follow. Current job openings will be outlined, and those who choose to leave a resume will be entered in a draw to win $100 worth of books.

The online retailer plans to attract and retain applicants by offering perks such as new top floor offices, extensive benefits packages, competitive wages (including bonuses), innovative employee perks, and an exciting work environment. Add to that the fact that the Victoria-based firm has been listed as one of Canada's top 100 employers by Macleans Magazine for the past 5 years.

Current opportunities range from product management, to site operations, to systems administrator, and more. The complete list can be found here. For more information, view the company press release located here: Award-Winning Ecommerce Pioneer Invites Job-Seekers To Open House.

Disclosure: AbeBooks COO Boris Wertz is a Director of Techvibes Media Inc.

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