Developers have GitHub. Designers have Dribble and Behance. Now Marketers are set to have their own online portfolio and collaboration site with the launch of an Ottawa-based startup, Suprpod.

Just about everyone has heard about the Bring Your Own Device trend by now.

More and more enterprise employees are insisting on using their own phones, laptops, and tablets rather than relying on outmoded company hardware.  But when it comes to some industries, such as marketing, employees aren’t just arriving with their own devices. They’re arriving with their own social followings and networks, their own blogs, their own apps,  and even, sometimes, their own knowledge base.

Social media efforts can come at the cost of brand mystique and focus.

“Technology can be a glittering lure,” Don Draper famously said in one of the best scenes in Mad Men. While social media is no longer the new kid on the block, and quite certainly not a fad, that doesn’t mean it’s a mandatory effort for all startups.

From a startup or small business perspective, too many entrepreneurs try to focus on everything (which means not focusing at all). There are tiny little startups whose VPs of Marketing and Strategy are running the hamster wheel performing tactical functions of content creation (i.e. blogging), social media support (i.e. maintaining presence on Twitter or other platforms), creating infographics, and so on.