For those in tech circles, these words have always been legitimate.read more
Last week, Shaw Media broke the news that they will be joining up with Twitter to co-sell advertising. Twitter is developing their new Amplify program for clients and users who want a unified process for advertising on television and on mobile devices also known as the “second screen.”read more
Twitter CEO Dick Costolo needed more than 140 characters on May 29 to discuss his coming of age product at the D11 conference. Since October 2010, Costolo had been at the helm for the online social networking service.read more
The Facebook experience is in a constant metamorphosis, always expanding and developing, seeking the perfect mould for users.read more
Generally, people spend more time on social media if they access it through mobile devices, studies have shown.read more
One in three Canadians check their social media feeds daily, accrording to a recent report from the Media Technology Monitor.
More than two thirds of Canadians who use the internet are regular social media users, the report says, up six percent from 2011. And nearly two thirds of social media users in Canada check their feeds daily.read more
The rise of sites like Kickstarter, Indiegogo, Rockethub, Fundageek have successfully fueled the project dreams of artists, musicians, engineers and a plethora of other masters-of-the-universe.
Got the technology but not the funds to build a neurologically-engaged pillow that comforts the sleeper while providing high intensity dreams of succeeding as emperor?read more
Just about everyone has heard about the Bring Your Own Device trend by now.
More and more enterprise employees are insisting on using their own phones, laptops, and tablets rather than relying on outmoded company hardware. But when it comes to some industries, such as marketing, employees aren’t just arriving with their own devices. They’re arriving with their own social followings and networks, their own blogs, their own apps, and even, sometimes, their own knowledge base.read more
Social media efforts can come at the cost of brand mystique and focus.
“Technology can be a glittering lure,” Don Draper famously said in one of the best scenes in Mad Men. While social media is no longer the new kid on the block, and quite certainly not a fad, that doesn’t mean it’s a mandatory effort for all startups.
From a startup or small business perspective, too many entrepreneurs try to focus on everything (which means not focusing at all). There are tiny little startups whose VPs of Marketing and Strategy are running the hamster wheel performing tactical functions of content creation (i.e. blogging), social media support (i.e. maintaining presence on Twitter or other platforms), creating infographics, and so on.read more
CBC vice president Kirstine Stewart has left the public broadcaster unexpectedly to head up Twitter Canada, which does not exist yet but will soon.read more
Get ready to shift your perception of gamers—long portrayed as basement-dwelling outcasts fixated only on leveling up or unlocking achievements—to highly motivated social good-doers. Get ready for the Team Brocket Gaming Marathon.read more