Moms Heavier Than Average Users of Social Media, Bigger Spenders Online: Report
Generally, people spend more time on social media if they access it through mobile devices, studies have shown.
A Comprehensive Look at LinkedIn's Seven Million Canadian Users
LinkedIn now boasts more than 200 million users.
Canadians Can't Go One Day Without Checking Social Media, Study Says
One in three Canadians check their social media feeds daily, accrording to a recent report from the Media Technology Monitor.
More than two thirds of Canadians who use the internet are regular social media users, the report says, up six percent from 2011. And nearly two thirds of social media users in Canada check their feeds daily.
read moreCrowdfunding Good, Crowdfinancing Bad
The rise of sites like Kickstarter, Indiegogo, Rockethub, Fundageek have successfully fueled the project dreams of artists, musicians, engineers and a plethora of other masters-of-the-universe.
Got the technology but not the funds to build a neurologically-engaged pillow that comforts the sleeper while providing high intensity dreams of succeeding as emperor?
read moreForget BYOD - For Marketers It’s Bring Your Own Life
Just about everyone has heard about the Bring Your Own Device trend by now.
More and more enterprise employees are insisting on using their own phones, laptops, and tablets rather than relying on outmoded company hardware. But when it comes to some industries, such as marketing, employees aren’t just arriving with their own devices. They’re arriving with their own social followings and networks, their own blogs, their own apps, and even, sometimes, their own knowledge base.
read moreWhy You Should Scale Back on Social Media
Social media efforts can come at the cost of brand mystique and focus.
“Technology can be a glittering lure,” Don Draper famously said in one of the best scenes in Mad Men. While social media is no longer the new kid on the block, and quite certainly not a fad, that doesn’t mean it’s a mandatory effort for all startups.
From a startup or small business perspective, too many entrepreneurs try to focus on everything (which means not focusing at all). There are tiny little startups whose VPs of Marketing and Strategy are running the hamster wheel performing tactical functions of content creation (i.e. blogging), social media support (i.e. maintaining presence on Twitter or other platforms), creating infographics, and so on.
read moreLinkedIn is No Longer Just Your Resume, It's Now Your Portfolio Too
Don't just say it, display it.
Twitter Opening an Office in Canada, to be Headed by CBC's Kirstine Stewart
CBC vice president Kirstine Stewart has left the public broadcaster unexpectedly to head up Twitter Canada, which does not exist yet but will soon.
Motivated Okanagan Gamers Support Free the Children Campaign with Gaming Marathon
Get ready to shift your perception of gamers—long portrayed as basement-dwelling outcasts fixated only on leveling up or unlocking achievements—to highly motivated social good-doers. Get ready for the Team Brocket Gaming Marathon.
Invoke Launches POS REP, a Geo-mobile Social Network for Military Veterans
Sergeant Clay Hunt served in the Marine Corps and was deployed to Iraq and Afghanistan. Clay returned to civilian life deeply scarred with the mental and emotional wounds of war.
HootSuite's Headquarters Has Bulletproof Windows
Today HootSuite circulated a Q1 update press release with some impressive sales numbers and another huge milestone hit - surpassing six million users.
Today's series of announcements coincided with a local Vancouver media tour of their brand new office in Mount Pleasant. And the move into bigger digs couldn't have come at a better time. HootSuite was bursting at their previous office - which according to CEO and Founder Ryan Holmes, sucked- and their new open space is move than enough to accommodate their continued growth.
read moreEarls and Invoke Serving Up Facebook Engagement With New Menu
Vancouver is one of the most competitive economies in the country; if companies make their fortunes in Toronto, they spend them in Vancouver, where high rents and higher living expenses keep prices high on just about everything. Vancouver’s restaurant industry is particularly competitive. The best chefs in the city are routinely courted by restauranteurs of other cities. They invariably choose to stay--the perks of plying their trade in Vancouver, to a discerning customer base that loves them-are legion.
Party X to Bring New Platform to the BC Election
Human beings make thousands of decisions a day. Luckily for us, many of them are simple, binary dilemmas, with answers that are self-evident to the question. Getting out of bed in the morning leads to going to work and getting paid; remaining on the right side of the law keeps you out of jail.
Crowdsourcing Comes to Emergency Services’ Aid
This article was written by Nelson Bennett and originally published in Business in Vancouver.
One of the challenges for first responders during a manmade or natural disaster is assessing damage and deploying resources where and when it’s most needed.
In the case of an earthquake in Haiti in 2010, it took international aid teams 48 hours to do an assessment.
That delay prompted the head of Jamaica’s office of disaster preparedness to issue a challenge during an international conference: could emerging technologies, like mobile devices and social media, be harnessed to provide for better, quicker disaster response?
read moreHow To Get People To Do What You Want Online
There are many reasons to create a website. In my line of work, I hear everything from “Everybody else has one” to “I closed my store and want to sell online” to “We need to prove we’re a legit business” and everything in between. At the end of the day, there’s one thing everyone has in common: you build an online presence because you want something. And chances are, to get what you want, you need people to do something. I call these action items.