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Twitter Launches Summify Product as Weekly Email Digests

In January, Twitter acquired Vancouver startup Summify and last month Techvibes reported that a few people started seeing Summify's Canadian-born technology in action.

Today Twitter made it official with a blog post titled The best of Twitter in your inbox. The post describes Twitter's new weekly email digest product that summarizes the most relevant Tweets and stories shared by the people you’re connected to on Twitter.

Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you.

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Telus Gets Social, Offers Free Twitter App with Optik TV Service

Telus is giving Canadians in British Columbia, Alberta, and Quebec something to tweet about. The Vancouver-based telco has released a free Twitter app to go with its Optik TV service.

The app is designed to provide Optik TV viewers with convenient access to Twitter features and content without missing a moment of their favourite TV show. This "must-have" app introduces "a whole new dimension to both TV watching and social media."  

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Klouchebag Tells You Who on Twitter is a Douchebag

When Klout launched, pretty much everyone thought it was awesome. But then people realized it was incapable of accurately measuring anything meaningful, so they grew tired of it.

Klouchebag, more or less a parody of Klout, is poised to be the next great Twitter fad. The simple online app calculates a score, much like Klout—but instead of determining online influence, it measures if someone is nice or a douchebag.

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Looks Like Twitter Has Finally Integrated Summify Software

In January, Twitter acquired Vancouver startup Summify. Techvibes later addressed the problems Summify may have been acquired to address.

Now, it appears that Twitter has at last made use of the Canadian-born technology. Josh Davis pointed out this morning that Twitter's new email summary is a near-replica of Summify's popular email digests. He believes this is a case of Twitter finally using Summify's software.

Josh suggests that the Summify-powered Twitter email is "useful and may bring users back," noting that it "will solve several issues that Twitter has." It does indeed exude the clean simplicity that Twitter executes so well in its interface. Looks like Summify was a solid investment for the microblogging platform.

Calgary’s Minigroup Brings in Superheroes to Gamify Marketing

Ready or not, this is the decade of gamification.

If you’re unfamiliar, gamification is the process of using game-like elements such as challenges, levels, badges, points and rewards to engage users, solve problems, and create pleasurable brand experiences. Being a gamer myself, I’m more likely to engage in an activity if it is fun. So when my twitter feed was flooded with quirky tweets like “Kapow! These masked men would keep their secret identities secret with Minigroup’s multiple profile feature," I was compelled to see what the fuss was all about.

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The Benefits of CEOs Who Tweet are Legion, Survey Finds

C-level executives who tweet on Twitter are held in high regard, a new study by social media branding firm Brandfog has discovered.

In a survey conducted by the firm, 78% of respondents said CEOs who participate in social media leads to better communication, while 94% stated that it leads to an enhanced brand image. And 64% believe it provides greater transparency.

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Toronto's TalentEgg Aims to Solve Youth Unemployment in Canada with #HireGenY Day on Twitter

Canda's online career resource for students, TalentEgg, has launched a campaign today called Hire Gen Y Day. Designed for Twitter, the #HireGenY hashtag will drive TalentEgg's ambition to reduce youth unemployment.

Youth unemployment in Canada is nearly 15%—or almost double the total jobless rate of just over 7%. "Students and recent graduates across the country are entering into one of the most difficult job markets in recent history," a TalentEgg statement reads.

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Toronto's Hashcaster Helps Organizers Curate Twitter Hashtags in Real-Time During Events

If you've ever tried to follow a #hashtag on Twitter, it can be quite challenging with tweets coming in every few seconds. Now imagine you're the event organizer: stuck between the real-world happenings of the conference and what's being said online every minute. 

Luckily there's one solution in Hashcaster, a service for event organizers trying to deal with the chaos of the hashtag at socially engaged conferences. 

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