Less Than One-Third of Canadian Businesses Use Social Media, BMO Discovers
Less than one-third of Canadian small business owners are using social media, a new BMO Bank of Montreal survey reveals. And this comes despite the fact that half of Canadian business believe social media can increase profitability—not to mention it's free, when cost is often the only obstacle for a small business trying something new.
29% of Canadian small businesses don't believe that social media is a valuable tool, the survey found. 19% haven't tried because they lack knowledge.
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