According to Report Linker, the global market for baby products is worth an amazing $7 billion annually, taking into account an estimated 4 million babies born each year (works out to ~$1800/baby/year). Rogers, it would seem, would like to branch into that market.
In partnership with a U.S. biomedical products company, Exmovere Holdings Ltd., Rogers will provide the Exmobaby, a smart-pyjamas that monitor your baby’s vital signs and movement. Using a range of sensors, and powered by a AAA battery, the Exmobaby will measure your baby’s temperature, perform electrocardiograms (ECGs) on your baby to monitor heart rate, and use an accelerometer to detect movement.
The data can be monitored from your mobile devices wirelessly, and Rogers will be the exclusive provider of this service at a cost of $9.99/month. Currently, only evaluation kits are available for retailers that want to carry the product, but the outfits should be available this fall for $149.
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