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New Research Brings a Clear Understanding of Social Television

Today Montreal's Seevibes published a white paper study about social television in Canada to celebrate the launch of Seevibes Market Insight.

Seevibes specializes in the global measurement and targeting of the social TV audience and Market Insightallows broadcasters, agencies and advertisers access to any market’s social audience, through over 100 channels and 265,000 broadcasted programs in Canada.

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The Impact of Smartphones and Social Media on Our Ability to Make and Keep Plans

Initial planning or planning ahead means nothing anymore. Scheduling events and then adjusting them as the date approaches have always been common, but it has become so convenient that all the communication leading up to the big date does not even really matter. With a click of a button—without an excuse or a doctor’s note—we can bail thanks to the flexibility liberated by technology and the flakiness of the new generation. 

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