Montreal's Parta Dialogue Launches eValue Social Media ROI Suite

Parta Dialogue, which is headquartered in Montreal, has launched its eValue Social Media ROI Suite.

Meaningfully measuring social media's return on investment is a challenging but highly demanded goal that Parta is not alone in trying to achieve—Vancouver startup HootSuite is one of many companies attempting to calculate the ROI of social media. Google is another.

Parta's eValue Social Media ROI Suite is a set of software-as-a service tools designed to "calculate the performance of corporate social media campaigns by comparing natural engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings."

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Chatsworth Products Opens Canadian Office in Toronto

Global manufacturer of IT equipment Chatsworth Products has expanded its North American reach this month with the grand opening of its first Canadian sales office and showroom. 

CPI, an employee-owned company that manufactures voice, data and security products, as well as service solutions that optimize, store and secure technology equipment, hosted this company landmark under the theme, “CPI Enters the ‘Great White North.’”

The centre is located in the Toronto suburb of Vaughan and spans 3,800 square feet.

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HP to Lay Off 27,000 Employees, Impact on 28 Canadian Offices Unclear

Palo Alto headquarterd Hewlett-Packard announced today plans to lay off 27,000 employees as part of its long-term restructuring plan.

The company will shed about 8% of its workforce through a combination of layoffs and retirement offers that started last October and will continue through the end of its 2014 fiscal year.

Employee reduction plans vary by country. While HP operates 28 offices across Canada, it is not clear what impact the layoffs would have in Canada yet.

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Canadian Startup is Auctioning its Own Platform Through its Own Platform

Montreal's Pibster is a reverse auction platform that wants users to sell anything and everything through social media, starting with Twitter.

The premise is simple: a user sets a high price, and every time someone tweets that auction item, the price decreases by a fixed amount until someone clicks buy (assuming someone is interested before it hits the reserved minimum price).

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Looking for a Cofounder in Toronto? Here is the Solution

StartupNorth's David Crow is rallying his readers to "unlock" Founder Dating for Toronto and he needs your help.

FounderDating brings together super talented entrepreneurs with different backgrounds and skill sets to start innovative new companies. All too often you know people with similar backgrounds and skills sets to your own.  We help you find co-founders with complementary skill sets.

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