Working at a Startup: Brand Evolution

This is part two of our Working at a Startup series, the Fonolo Edition. This series documents the lives of real Canadian entrepreneurs as they endure the trials and tribulations of running a technology startup.
Shortly after I joined Fonolo, I suggested the company revitalize their brand. As a newbie, it was tough to come in and immediately shake things up. However, it was necessary. Fonolo was one of the finalists for the "Best in Show" award at the Enterprise Connect Conference in Orlando and, quite frankly, our brand needed some TLC.





In January, 
Vancouver's Tagga Media