Second Cup Coffee Launches New Rewards Program with Innovative Mobile App

Second Cup Ltd. today announced the national launch of Second Cup Coffee Co.™ Rewards – a free loyalty program with a mobile app designed to enhance its customers' coffee experience by providing a simple and fast way to earn points, redeem rewards and be delighted by personalized offers and surprises.

Today's launch represents another milestone in the company's brand revolution and commitment to delivering the ultimate coffee experience to Canadians. The Rewards program allows members to earn points for every dollar spent at Second Cup, providing exceptional value as reward levels are quickly reached.

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