Late last year Toronto-based Globalive launched it's WIND Mobile brand in Canada. It was hoped that the emergence of new companies would force companies like Bell and Rogers to lower their fees in the face of new competition.
However, earlier this month, the wind stopped blowing in WIND's favour. It has been widely reported that WIND has failed to sign up even 30,000 consumers. Chris Robbins, WIND's popular Chief Customer Officer, also left the struggling company as well.
Now, this latest news may be the final straw.
It was once thought that Google's Nexus One would be available through WIND's network as they were the only one capable of handling Nexus' 3G requirement.
Today, Mashable broke the story that "Google announced that it is now selling a new version of the unlocked Nexus One that will work on AT&T and Rogers Wireless in 3G."
What does this mean for Toronto-based Globalive? Is this the beginning of the end? We would love to hear your thoughts.
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Who really provides the best deal in Canada? When it comes to wireless the debate, in public at least, has been going on for years. Rogers Wireless recently called themseves the MOST relieable network. Telus filed a complaint. Now Rogers is just reliable. Did anything really change. Probably not. You still get the same service and the same rates, right?
However, consumers have always wanted to know where can they get the biggest bang for their buck.
With a little help from some friends, Techvibes has been able to source out how much the average customer pays on Rogers, Bell and Telus. According to the latest data, these are the three biggest wireless carriers in Canada.
Tired of being mis-led through their advertising? Want the truth? Let's get down to the real numbers....
Rogers Wireless:
The average Rogers Wireless customer spent $63.23 a month on wireless services in the fourth quarter of 2009. The average post-paid customer spent $73.42 a month versus just $16.39 per month for pre-paid customers. During the same period, the company had 8,494,000 wireless customers which consisted of 1,515,000 pre-paid customers and 6,979,000 post paid customers.
Bell Mobility:
The average Bell Mobility customer spent $51.08 a month on wireless services in the fourth quarter of 2009. During the same period, the company had 6,833,000 wireless customers which consisted of 1,792,000 pre-paid customers and 5,041,000 post paid customers. The average post-paid customer spent $62.47 a month versus just $18.45 per month for pre-paid customers.
Telus Mobility:
The latest numbers Techvibes was able to obtain were from the first quarter of 2009.
The average customer paid $62.73. This resulted in an average decrease in what a Telus cellphone customer spent in 2008 from 2007 of 83¢. That's a -1.3% "growth" in all of 2008 in the amount of money Telus was able to extract from its wireless customers. The reason? KOODO (their discount carrier) apparently took a lot of Telus business.
Telus Wireless had 6,129,000 customers. 4,922,000 post-paid while 1,270,000 pre-paid. The average Telus Wireless customer used 411 minutes per month and spent 15¢ per minute.
How much did you end up paying and which carrier do you use? Do you think there is a benefit or using a pre-paid plan versus a having a contract? We were unable to obtain numbers from other carriers such as Solo, Fido or even WIND. If you use these carries please tell us about your experience.
A special thank you to Rizwan Kheraj for directing us to this data.
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Bell Canada, Canada's national leader in communications, provides connectivity to residential and business customers through wired and wireless... [more]
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Every year, millions of North American callers jam phone lines of telethon switchboards to contribute to worthy causes. Some enjoy the personal interaction over the phone, but most of us - especially younger generations - would rather not wait on the line.
With this in mind, the upcoming University of Ottawa Heart Institute’s annual telethon on Sunday, March 28th on CTV is offering its viewers the opportunity to donate using their iPhone and a mobile barcode payment system developed by Vancouver's Mobio Identity Systems.
For the first time in history, viewers will be able to make a real-time donation right off of the TV screen using Mobio. During the 10-hour telethon, a customized Mobio barcode will be displayed on screen to allow iPhone users to scan and donate instantly.
A telethon viewer points their iPhone at the Mobio barcode on the TV screen to activate the system, they enter the payment amount on their screen, press a button and that’s it. The donation is processed and confirmation receipt is emailed instantly back to the viewer.
If donors are unable to watch the telethon, they can visit the Ottawa Hearts or Mobio website and scan the barcode anytime. In addition, barcodes will be distributed in local publications as well as over Twitter, Facebook and email for “anytime” donations before, during and after the event. As an example of the technology, Mobio has provided us with a customized barcode (right) that will allow Techvibes readers to instantly donate to Ottawa Hearts.
It's great to see a little innovation injected into the traditional telethon space as a way to engage younger audiences and appeal to Gen X and Y.
Mobio Identity Systems, Inc. is a Canadian Corporation located in Vancouver, British Columbia. The company started its operations in 2007. The... [more]
In the context of worldwide consumption patterns, females comprise 80% of the decision making behaviours and actions in a household. If this is the case, then we are surely losing a large part of the market share and focus on this portion of the population as a whole. Enter Jill Nykolitan, of Juniper Park. Nykolitan understands this sector of society and the human motivators behind these actions better than most. On March 25th, the creative and strategic force behind the irreverant advertising agency, Juniper Park is set to share her learnings and insights on the careful balance, depth of knowledge and strategic thinking that must be taken into account when marketing to the female.
I had the chance to hear Nykolitan at another industry event this year where she pointed to the fact that in business and in life being a female should never hurt you or hinder you. There must be a neutrality to which you bring your ideas and focus in a business context in order to really understand the crux of of a decision. With this understanding, Nykolitan has built her career on assessing and analyzing the triggers that are inherent to the female psyche and recognizes this demographic as an economic powerhouse.
If you’re interested in delving into to this layered and meaningful discussion, then join The Institute of Communication Agencies (ICA) and Ad Women of Toronto in the event: Marketing to the New Economic Powerhouse: Women on Thursday, March 25th 2010 at Toronto’s Drake Hotel, 1150 Queen Street West, from 5:00 – 7:30 PM.
For more on Jill Nykolitan:
In three years, Jill and her firm Juniper Park (www.juniperpark.com) have achieved unprecedented growth. Recognized as a finalist for Agency of the Year by Marketing magazine in both 2008 and 2009, Jill was named to Ad Age’s 2009 Women to Watch list, and the company swept the 2010 CASSIES, winning the Grand Prix and two Golds. Juniper Park is an agency that brings the disciplines of strategy, design and advertising together for its enviable North American client roster, which includes Frito Lay US, Quaker US, Virgin Mobile, Chicago Tribune, Astral Media and EOS. Jill’s passion for creating brand platforms was cemented through her work at Kraft Foods as co-creator of Kraft’s award-winning CRM initiative, in addition to other brand management roles. Jill is a graduate of Queen’s Business School.
Click here, for more information.
Toronto based Filemobile just recently launched a new suite of products that is designed to power and harness the growing popularity and use of social media tools. 
Many corporations and brands are using social tools like Twitter and Facebook to monitor and sometimes engage with their customers and audience. These companies see a value in joining the online discussions and commentary that surrounds them.
Filemobile hopes to help companies attract this same sort of discussion onto their own internet and mobile properties. Steve Hulford is Founder and Chief Creative Officer of Filemobile:
Companies realize that they can’t build their business exclusively in public social networks. They need to include social networking and rich media on their own web and mobile applications as well as interact with public sites. This empowers companies to manage branding, terms of use, privacy, content, user information and analytics.
For a full demonstration of these new applications, please visit: www.filemobile.com/products.
Filemobile is a media management and social media platform, providing services and tools to enable social media and networking. Filemobile’s... [more]
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