Digital Marketing Specialist

Digital Marketing Specialist

If you’re passionate about digital marketing, love to dig into data to discover actionable insights, and are a skilled communicator, then we’re glad you’re here. XE is seeking a dynamic Digital Marketing Specialist to join our team.

Reporting to the Marketing Manager, you are a driven and meticulous self-starter, who can quickly adapt to a fast-paced environment. With strong emphasis on e-business competencies (SEO, SEM, CRO, social, web metrics), you will play a critical role in our small, but dedicated Marketing team. At XE, your contributions can be appreciated by millions of people around the world.


• Understand business requirements, priorities, and roadmaps
• Support digital marketing activities: SEO, SEM, CRO, Social, Web Metrics
• Deliver accurate and timely reports, flagging issues & opportunities
• Research and write marketing & educational content
• Analyse key performance indicators and provide actionable insights
• Leverage a "test, measure and refine" approach to optimize performance
• Research markets, competitors, and customers
• Participate in the development of strategic plans
• Balance multiple priorities, tasks, and marketing goals


• Bachelor’s degree in Marketing or related experience
• 3-5 years of experience in a similar role


• Meticulous attention to accuracy and detail with strong time-management skills
• E-business competencies: SEO, SEM, CRO, Social, Web Metrics
• Outstanding written and verbal communication skills (aka grammar geek)
• Exceptional analytical, problem solving and research skills
• Solid experience with web analytics tools and data analysis
• Microsoft Office nerd: Excel, Word, PowerPoint
• Understanding of Business Intelligence concepts and platforms
• Ability to create engaging written and verbal presentations
• Self-motivated, and able to work well independently as well as in a team

Date Posted:
Sep 12, 2014 12:48 PM PDT
Company: Inc

Company: Inc
Newmarket, Ontario, Canada

At XE, our mission is to facilitate global commerce. As the world’s most visited currency site, ranks among the top 400 sites in the world. We serve over 22 million unique visitors each month with a variety of tools and services including the XE Currency Converter, forex market analysis, and the XE Currency App, which has received over 25 million downloads. Since 2002, XE Trade Money Transfers has... more