As our Digital Media Buyer, you will be responsible for the ongoing selection, implementation, tracking and optimization of awareness and demand generation vendors and campaigns including display, mobile, social, email, video, content syndication and more as applicable.
You will work directly with our Digital Campaign Managers, Product Marketing Managers, Content Strategists and other stakeholders across the company to identify requirements, generate assets and track performance to meet the needs of multiple business units in support of customer acquisition and revenue targets.
- Analyze market research and study demographic data for a wide range of media to determine the most effective approach to reach target audience
- Negotiate performance-based media buys with prospective media partners
- Recommend and promote marketing offers to meet quarterly demand generation targets
- Analyze campaign effectiveness metrics in Google Analytics, Marketo and Salesforce
- Recommend and implement ongoing optimizations to ensure positive ROI
Required Skills & Experience:
- 3+ years of experience in media buying in online marketing, digital media planning and/or campaign management
- Excellent understanding of online media planning, implementation and optimization
- Experience buying CPM, CPC and CPA online media
- Experience with third-party ad servers
- Experience in prospecting and identifying new media partners
- Experience in creating and delivering measurable cost savings within media buying budgets
- Ability to make analytical decisions based on data-driven KPIs (ROI, CPA, CPM, CPA)
- Excellent communications, relationship-building and interpersonal skills
- Excellent analytical, negotiation and presentation skills
- Must thrive in a challenging, dynamic and extremely fast-paced work environment
- Ability to thrive and laugh under pressure
- Enjoys dynamic, high energy environments
- Date Posted:
- Mar 3, 2014 10:41 AM PST
- HootSuite Media, Inc.
HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more