Devlin eBusiness Architects is looking for a self-motivated and skilled manager of eMarketing to join the eMarketing team. This individual must have a minimum of 3 years experience or education in eMarketing; and have a passion for the industry.
Devlin is an end to end technology company with several large clients including FedEx Canada, the TTC, Toyota Canada, Lexus Canada, the AGO, and several others.
Key Accountabilities:
If you are excited about eMarketing, are self-motivated and driven to learn, we want you to lead and advise the integrated team at Devlin. The ideal candidate must love eMarketing; have experience in search engine optimization, pay-per-click advertising, web analytics, and email marketing; and a strong understanding of eMarketing principles and best practices.
The eMarketing Specialist is responsible for the following:
– Planning, implementation and reporting of search engine optimization campaigns including keyword research, web copywriting, benchmarking and evaluation, analysing search engine ranking reports and providing recommendations.
– Planning, implementation and management of pay-per-click advertising campaigns including keyword selection, text ad copywriting, setting bids, budgets, geo-targeting and providing reports and recommendations.
– Coordinating email marketing campaigns with designers, html coders and email marketing systems. Includes setting up email database and templates in EMS tool, sending proofs and test campaigns, checking for compliance with CAN-SPAM and PIPEDA legislation, deploying campaigns and post-campaign reporting.
– Identifying upsell and cross sell opportunities to effectively strength relationship with client and help clients to achieve online objectives and goals.
– Work effectively with other eMarketing Specialists, Project Managers, Designers, and Production team to deliver results.
– Account administration duties include managing budget and billing.
To apply please click here. Or email your resume to: kristina@devlin.ca with eMarketing in the subject line. We thank all applicants; only those selected will be contacted. No phone calls, no agencies please.
Devlin eBusiness helps you reach customers more easily, enhance your brand, improve productivity and streamline your business processes. Since 1994... [more]
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