Inbound Marketing Strategist

Inbound Marketing Strategist

Vancouver, BC Canada

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Hootsuite is more than a social media company. We’re more than a tech company. We’re a collective of creators and makers, builders and hackers, teachers and students.


We believe deeply that social media is revolutionizing how we communicate – and we’re driven by our mission to transform messages into meaningful relationships.

 

We believe that culture is the compass to success and so our culture manifesto is woven into the fabric of all we do. We seek exceptional talent that believes joining a passionate, egoless team that is building something bigger than themselves, and having fun doing it, matters.

 

We know you have a lot of choices on where to take your career next. Whether you’re based in Vancouver, London, Singapore or any of our 7 nests around the globe, you will have 900+ #HootsuiteLife peeps who will have your back to support your growth every day.


You’ll also have the flexibility to take your skills where you want. Leadership track? Guru track? Whichever path you choose, you’ll play an active role in shaping how it all unfolds.


Here’s where it might start…


Teach & Learn


#HootsuiteLife


Hootsuite Cultural Manifesto


#HootGiving


Guru Career Track


B Corporation Certification  

 




Who You Are...

 

You have a unique combination of skills that include content marketing, social media, SEO & analytics.  You’ve managed inbound marketing initiatives; including performing keyword research, SEO content audits as well as worked closely with writers to create search engine friendly content. You also stay up to date on the latest SEO and digital marketing tactics. As part of the Demand Generation team you will have the opportunity to make a significant impact on Hootsuite’s inbound marketing program. You are a technically savvy Inbound Marketing Strategist that will help significantly increase organic search traffic for Hootsuite. You bring with you 2+ years of experience in the field and perhaps a Bachelor's degree to top it off.

 


You're Great At...

  • Developing and implementing keyword strategies to increase search engine rankings and organic search traffic
  • Developing content marketing campaigns (e.g. webinars, whitepapers, ebooks) to distribute content with the intent of generating leads and increased website traffic

  • Evaluating and contributing to the content strategy based on a comprehensive understanding of analytics

  • Working with writers to create search engine friendly content

  • Understand how to leverage social networks and inbound marketing to enhance campaign performance

  • Working with the team to develop creative strategies that will increase inbound links and social mentions to enhance off-page SEO

  • Providing content ideas to the blogging & content teams with the goal of increasing search traffic

  • Practicing white-hat, honest, and creative SEO tactics

Bonus Points...

  • You thrive and laugh under pressure

  • You habitually exceed expectations

  • You enjoy dynamic, high energy environments



Date Posted:
Jun 20, 2015 1:00 AM PDT
Company:
Hootsuite Media, Inc.
Website:
https://hootsuite.com/about/careers/online-revenue/Inbound-Marketing-Strategist

Company:
Hootsuite Media, Inc.
Location:
Vancouver, British Columbia, Canada

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at http://www.hootsuite.com. more