THE ROLE
Our Client, a world leader in online communications is looking for a superb Manager, Online Marketing. The Manager will be fully accountable for the development and execution of all SEO, SEM and affiliate internet marketing programs to drive acquisition and growth. Furthermore, the Manager, Online Marketing will be responsible for tracking results of online marketing efforts using web analytics to attribute revenue to marketing spend and calculate ROI.
The ideal candidate will thrive in an entrepreneurial environment, have the intellectual horsepower to add value to the company, and be has a positive 'can do' attitude.
THE RESPONSABILITIES
Overseeing SEO and SEM activities for Top 40 company brands/products
Development of online media plans and management of search engine marketing and optimization budgets (Either internally or with support of agencies)
Management and optimization of affiliate partner programs
Identification and negotiation of opportunities for banner advertising with key advertising partners on either paid or barter or revenue share basis
Tracking results of online marketing efforts using web analytics to attribute revenue to marketing spend and calculate ROI
Avanta Consulting is a Vancouver-based executive recruiting firm, specializing in human resources, technology and accounting talent sourcing. In... [more]
