Marketing Analyst

Marketing Analyst

Too cool for the developers table, but finding it tough to geek out about data collection & reporting with your fellow marketers? Come, show us your numbers. We're looking for a Marketing Analyst in our Vancouver or Montreal Office.

"Your Responsibilities:"

  • Auditing & cleaning up the current analytics setup. Making suggestions on how to re-configure tools/data collection methods.
  • Implementing and improving upon Unbounce’s analytics strategy, including collecting custom data and creating reports & dashboards for team members at all levels of the organization.
  • Providing the different departments of the marketing team with weekly & monthly analysis to optimize their efforts
  • Ensuring all marketing campaign’s KPI’s are trackable, then implementing campaign tracking prior to every campaign launch.
  • Answering ad-hoc analytics questions with a smile and providing thoughtful analysis along with the data.

"What we are looking for:"

  • You have at least 2 years experience with advanced-level analytics. You’re Google Analytics certified and you’ve worked with KISSmetrics. (Bonus points for marketing automation experience).
  • You’re technically proficient with data collection methods (javascript, API’s, data imports), configuring analytics tools and building reports.
  • The only thing that motivates you more than an increase in ROI is creating the report that clearly proves what actions moved the needle.
  • You’re a teacher. You enjoy answering analytics-related questions from your team members and engaging in debates about best practices. You’ll also (politely) challenge them if they ask you to do something that doesn’t make sense.
  • You have an analytical mindset. Decisions are easy for you, because you test the options and let the numbers decide.
  • You're able to step back and consider the whole analytics strategy when making decisions.
  • You’re detail oriented. You don’t forget semicolons in your code and you test everything before publishing it live.


    Date Posted:
    Aug 26, 2014 12:04 PM PDT
    Company:
    Unbounce
    Website:
    http://careers.unbounce.com/marketing-analyst/

    Company:
    Unbounce
    Website:
    http://www.unbounce.com
    Location:
    Vancouver, British Columbia, Canada

    Create, Publish and Optimize Landing Pages without IT. Unbounce is the fastest and most powerful DIY landing page platform, designed with one thing in mind: Conversion. A simpler and more streamlined workflow so your marketing team can focus on creating, publishing and measuring your campaigns without the usual bottleneck associated with working with IT or developers. more