Marketing Communications Specialist

Position: Marketing Communication Specialist
Reports to: Vice President, Marketing
Department: Works closely with Product Marketing and Sales team

Responsible for managing the design, maintenance, and ranking of Norsat’s internal and external corporate websites. As well, the Communications Specialist will develop sales materials, organize events, and execute various communication strategies targeted at the prospects, customers, investment community, and media, as required.

MAIN RESPONSIBILITIES:

Website Development and Maintenance

  • Define ongoing requirements for the corporate websites by soliciting internal and external feedback and performing independent research of competitor websites
  • Prepare and manage new website project plans and ongoing maintenance plans
  • Develop the content including coding the HTML pages, designing feedback forms tied to SQL databases, and providing secure logon areas
  • Develop and execute strategies aimed at increasing Norsat’s web presence and search engine rankings
  • Measure website usability and hits to develop ongoing improvements
  • Track, monitor and update Norsat’s profile on external websites
  • Work closely with an external design company to ensure consistent brand identity

Corporate Marketing and Communication

  • Develop corporate materials such as sales collateral, presentations, advertising, and signage to ensure a consistent brand image
  • Manage Norsat’s presence at trade shows and key events, as required
  • Assist with the preparation of financial reports, press releases, and news bulletins aimed at the investment and media communities
  • Analyze and report on the corporate ownership structure and trading activity
  • Assist with the preparation and dissemination of white papers and presentations
    Other
  • Conduct ongoing market analysis and competitive research initiatives to educate internal teams and to use as input to the company’s business plan and strategies
  • Provide technical writing assistance, if required
    Education
  • University degree or equivalent in business or communications discipline.
    Experience
  • 3-5 years of experience in Business Communication roles.
    Skills
  • Strong working knowledge of Internet, website and design tools such as: Dreamweaver, Adobe Photoshop, Adobe Illustrator, Adobe Photoshop, FrontPage 2000, DHTML, PageMaker, HTML, Javascript, ASP (VBScript), SQL Server 7, and Flash.
    Contact Information:

    Email: psiddiqui@norsat.com
    Fax: 604.821.2801

    Date Posted:
    Thu, July 3, 2008 12:00 AM
    Company:
    Norsat International Inc.
    Website:
    http://www.norsat.com
     
    Company:
    Norsat International Inc.
    Website:
    http://www.norsat.com
    Location:
    Vancouver, British Columbia, Canada

    Norsat International Inc. is a leading provider of intelligent satellite solutions that enable the transmission of data, audio and video via... [more]

     
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