Marketing Director

Marketing Director

WiderFunnel is looking for the next great Marketing leader. Are you the one? If so, we’d like to meet you.

Location: Vancouver, BC
Job Type: full-time, permanent

Who You Are:

You don’t “settle” for anything. You need to see the impact of your ideas and compete with the best at whatever you engage in. You want to be an industry-leading marketer.

As WiderFunnel’s Director of Marketing, you will build and head the internal marketing team. You’ll step into an organization that has, so far, acquired new customers mainly from referrals and inbound thought-leadership and now seeks to accelerate growth through an integrated paid, earned and owned marketing strategy. You will multiply awareness of the awesome work we’re doing so we can help even more companies get the best results from their web marketing.

Responsibilities:

  • Plan, develop and execute integrated, multi-tactical marketing programs to drive WiderFunnel’s revenue growth.
  • Work closely with the Sales team to identify, target and nurture the right named accounts to fill the sales pipeline with.
  • Design, oversee and execute our content marketing program through owned and earned channels.
  • Establish and maintain WiderFunnel’s image as a world-leading brand throughout all marketing initiatives.
  • Create, implement and manage database process, lead scoring and lead nurturing campaigns to convert followers and prospects to sales pipeline opportunities.
  • Run our paid customer acquisition programs.
  • Manage lead nurture programs, create real-time marketing content and articulate creative direction to internal and external resources.
  • Track performance and establish metrics as needed. Uncover web analytics insights to optimize all marketing activities.
  • Build strategic partnerships, plan promotional and lead generation initiatives. Responsible for all communication and marketing-related activities.
  • Provide thought leadership in multi-channel contact strategy and marketing mix optimization.
  • Develop and manage marketing budget.
  • Create and drive the demand generation function to drive pipeline growth
  • Establish and maintain a consistent corporate image throughout all marketing initiatives.

This role is best suited for a high achiever with proven ability to generate great results working with a guerilla, ROI-driven, KPI-tracked mindset.

You must have intelligence, urgency, integrity and desire.

Also:

  • 5+ years experience in marketing roles, specializing in B2B, digital, inbound, and SEO
  • Experience creating content marketing for a B2B target audience
  • Experience managing paid advertising channels (Adwords, Re-targeting, etc.)
  • Creative leadership; driving inspiring ideas from concept to execution within the team
  • Ability to write personable, smart and inspiring marketing copy
  • Keen design sense and experience creating inspiring quality digital content
  • Ability to synthesize data, conduct analysis, and make strategic business recommendations
  • SalesForce.com expertise and experience with email or marketing automation tools
  • Desire to learn and be a marketing thought-leader
  • Bachelor’s Degree or equivalent

How to Apply:

Resumes are old-school. Don't send us one. We won't read it.

Instead, show us your skills by building a landing page to sell yourself, including:

  • Links to your LinkedIn, Twitter profile and/or personal website.
  • Examples of companies you've work with and some details of work performed and success achieved.
  • Why you want to work at WiderFunnel.
  • Why you think we should hire you.

(Not sure how to build a landing page? Try unbounce.com)

Send a link to your landing page to hr@widerfunnel.com

Benefits: Extended Health & Dental
Salary: $70,000-$90,000/Annually ($35-$45/Hourly)

About WiderFunnel:

In 2007, WiderFunnel was founded on the vision of a data-loving digital agency more concerned with providing awesome client results than winning awards from advertising judges.

We began with a simple idea to dramatically improve conversion rates and revenue for our clients through conversion optimization. Since then, we’ve pioneered A/B testing as a strategy for companies such as Google, eBay, Magento, Electronic Arts, Iron Mountain and BuildDirect.com.

We still believe in that founding idea, which we have now developed into a highly refined system that delivers consistent conversion rate and revenue improvement for clients in all industries, for all audiences and from any location. Our LIFT™ Model and Kaizen™ methods are helping marketers globally to get dramatically higher leads, sales and profit from their website traffic.

The WiderFunnel team is a high-performance group that has lots of fun while being focused on delivering client results.


Date Posted:
Jan 13, 2014 10:48 AM PST
Company:
WiderFunnel
Website:
http://www.widerfunnel.com
Contact:
hr@widerfunnel.com

Company:
WiderFunnel
Website:
http://www.widerfunnel.com
Location:
Vancouver, British Columbia, Canada

WiderFunnel pioneered conversion rate optimization strategies for companies such as Google, SAP, Iron Mountain and Magento using their LIFT™ Model and Kaizen™ Method. They A/B test websites and produce profit lift of 10% to 700%+ Improving our clients' marketing conversion rate and profit. That’s what we do. We eat, sleep, and breathe results. To us, that’s not a cliché—it’s how we believe business should... more