With nearly 1500 customers worldwide, Halogen Software Inc. has established itself as the leading provider of employee performance and talent management solutions. Founded in 2001, Halogen offers powerful, easy-to-use, and affordable Web-based software that dramatically improves HR and line-manager productivity.
Halogen Software is seeking a talented, and experienced Product Marketing Manager who can bring passion to their work and thrive in our fast paced environment. This individual will have experience planning and executing marketing campaigns for enterprise software. Using their superior writing skills and extensive experience producing compelling promotional materials, the candidate will become a driving force to help establish messaging and promotional strategy for the company's core product line.
Responsibilities:
Market analysis, planning and execution of lead generation campaigns for core product lines.
Define and execute marketing plans for Halogen core product lines
Develop concepts and copy for Web, white papers, webinars, online demos, direct mail, newsletters, banner ads, search engine content, landing pages, data sheets, and other product/service briefs
Identify target customer buying criteria, purchase channels, and information sources.
Gather information from subject matter experts from outside and within our organization
Work closely with team members across the organization to gain insight into product functionality and develop sales tools and collateral pieces that successfully convey positioning, functions, features and benefits
Provide marketing support for global alliances and channel partners
Prepare key marketing messages and positioning that clearly and concisely communicate our value propositions and key differentiators
Qualifications:
Bachelors degree in Business, Marketing, Journalism, or a related field
5 years of business/promotional experience preferably in a B2B enterprise software environment
Experience developing and implementing targeted B2B marketing campaigns
Exceptional writing, editing and verbal skills, with emphasis on clarity and simplicity
Highly creative with the ability to innovate and originate ideas
Ability to take ownership of assigned projects and bring them to completion with minimal oversight.
Ability to multi-task, prioritize, and adhere to deadlines while maintaining attention to detail and quality
Excellent interpersonal skills
Strong desktop computer skills including MS Office, and other publishing tools
Combined knowledge of online marketing and product marketing preferred
To apply and learn more about Halogen Software please visit our CAREER website http://www.halogensoftware.com/about/careers /
Thousands of HR professionals are using Halogen to take charge of their organization’s talent management practices – with brilliant results.... [more]
