Product Marketing Manager (Reader Focused)
Wattpad is a growing consumer technology startup based in Toronto - a new reading and writing experience that enables the creation of personal connections and billions of new stories. Together with the crowd we will enable the future of storytelling. With over 40 million active users and growing, Wattpad is the world’s largest community for discovering and sharing stories.
Wattpad is looking for a skilled Product Marketing Manager to join our growing team. You will help define and execute Wattpad’s go-to-market strategy for product and solution areas focused on attracting new readers to the platform. You will drive messaging, collateral, launches and campaigns. Your data-driven strategy will be based on customer insight and market research, and your success will be based on your ability to attract new users to Wattpad.
What you will be doing:
- Work with readers to better understand their needs to be able to market Wattpad to this user base.
- Develop strategic marketing plans for all product marketing initiatives, programs and tests to drive new users to Wattpad, ensure product engagement, and drive reactivation.
- Working closely with Creative, PR and social colleagues to develop and run targeted integrated marketing campaigns across multiple channels.
- Work closely with readers and internal product, marketing and business teams to define positioning & messaging, product launches, & product evolution.
- Focus on measurement and analysis. Understand how the product and solutions are doing in the marketplace; understand market trends. Understand how your tactics are working. Actively use this data to steer the tactics you use and continue using. Analytics, experiments, segmentation, and testing are your good friends.
- Work closely with data products team to identify distinct user segments, prioritize areas of focus, and determine segment needs and characteristics. These insights will inform marketing strategy as a whole.
- Monitor industry market trends and competitors to provide intelligence on the competitive landscape and key trends occurring in the industry.
- Develop and track metrics and success criteria for your product marketing programs.
What we’re looking for:
- You have 5+ years of product marketing experience, preferably within a tech/internet company, and experience bring products to market on a global scale.
- Experience marketing to readers would be an asset.
- Experience building go-to-market strategies and executing them through traditional and digital marketing channels. You have organized and lead meet-ups and participated at conferences and trade-shows. You have created and tracked the return on your outreach programs using analytics tools and funnel tracking.
- Proven track record of communicating a product’s unique value proposition to potential users and market influencers through creative campaigns to increase user acquisition, engagement and retention.
- You have a passion for measurement, metrics and continuous improvement across the organization, and track record for metrics driven success
- A degree in Marketing, Business or a related field. MBA a plus.
- You are hands on. Passionate. Persistent. Creative. Easy to work with. Get things done.
- You have the ability to balance competing priorities and manage multiple projects/deals simultaneously.
- You are a great communicator both inside and outside the building.
- Every member of the Wattpad team should embody and aspire to our core values - User Obsessed, High Performance, Trailblazer, Sense of Ownership, Resourceful, Positivity, and Team player.
What we offer:
- Competitive salary & career growth
- Meaningful equity (stock options)
- Health benefits, fully covered on us!
- Transit pass, choice of technology, flexible hours
- A beautiful office in downtown Toronto, with easy access to transit
- And a whole lot more!
- Date Posted:
- Jan 14, 2015 1:00 AM PST
- Toronto, Ontario, Canada
Great stories bring people together! Wattpad is the world's largest community for discovering and sharing stories. It's a new form of entertainment connecting readers and writers through storytelling, and best of all, it's entirely free. With thousands of new stories added every day, an incredibly active community of readers, and the ability to read on your computer, phone, or tablet, Wattpad... more