Product Marketing Manager

Product Marketing Manager

Vancouver, BC Canada


The number of businesses using Social Media has exploded. They’re becoming more sophisticated, more demanding and need solutions that keep pace. With more than 7 million of the worlds most active and influential users of Social Media onboard, including 79 of the Fortune 100, Hootsuite is the Social Media Management solution businesses around the world turn to for help.


Operating in this competitive market requires constant innovation and forward thinking product development. To outpace the market, Hootsuite has established Hootsuite Labs, an organization within the company, charged with fostering innovation and developing new products. The group is made up of seasoned industry veterans and highly talented developers and designers.


The Lab is currently growing and is looking for an entrepreneurial Product Marketing Manager with experience in successfully launching new digital products. The ideal candidate will thrive with cross-functional teams and have strong leadership skills to drive the product marketing strategy and execution. In this role, you can expect to work on everything from mobile to web apps. Versatility and creativity will be necessary as you find innovative ways to embed growth strategies into the development and promotion of new products.


  • Developing and executing creative product go-to-market strategies, positioning and messaging for new products and features

  • Managing email marketing, SEM, display advertising, and retargeting campaigns

  • Embed virality and growth strategies into product design

  • Discover new customer acquisition channels and improve existing ones

  • Build strong relationships with members of the product, online revenue and the rest of the marketing team to manage prioritization, execution and marketing of new products

  • Ensure marketing campaigns are designed to achieve measurable results

  • A/B testing, landing page design, viral lubrication, email deliverability, and Open Graph analysis

  • Build analytics tools to capture data and assess product performance, and report actionable insights to the team

  • Work with the team to ensure that projects are planned and delivered in a timely and predictable manner

Required Skills & Experience
  • B.A. in marketing or business preferred

  • 4+ years of product marketing experience

  • Experience in user acquisition across channels

  • Strong quantitative skills and an analytical, data-driven mindset

  • Exceptional passion for testing, analyzing, and iterating

  • Expert understanding of social media, analytics, and A/B test implementation

  • Outstanding project management skills

  • Understanding and passion for social media

  • Solid written and verbal communication skills

  • Thrive in a fast-paced and changing environment

Date Posted:
Apr 15, 2015 1:00 AM PDT
Hootsuite Media, Inc.

Hootsuite Media, Inc.
Vancouver, British Columbia, Canada

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at more