Senior Manager, Marketing Automation

Senior Manager, Marketing Automation

As manager of the marketing automation team, you will lead a team of four and oversee responsibility for all enterprise and partner marketing automation programs. You will drive user growth and revenue through increasing qualified leads, improve lead quality, increase lead-to-sales efficiency and effectiveness and align direct marketing and inbound/outbound sales strategies.

The ideal candidate must be able to work in a dynamic environment as a strategic partner and service provider to the Product Marketing, Enterprise Sales, Lead Development and Online Revenue teams.

Responsibilities:

  • Maintain and optimize our marketing automation instance to support our email marketing strategy, including acquisition and conversion programs, lead scoring, multi-touch drip nurture and broadcast emails, segmentation, workflows, and ROI reporting
  • Identify opportunities to leverage automation to improve marketing effectiveness, including audience segmentation, and reporting and analytics
  • Maintain and optimize our marketing automation infrastructure

Oversee technical projects specific to the automation platform including technical integration with HootSuite products and third-party vendors

  • Understand, communicate and leverage marketing data, tools and tactics which produce the highest ROI
  • Provide and recommend new database marketing strategies in response to market opportunities and competitive threats
  • Provide marketing expertise to all levels of HootSuite management and marketing in order to evangelize and expand demand generation capacity, capability and targets

Required Skills & Experience:

  • Five years of marketing leadership experience, including at least three with direct responsibility for overseeing database marketing using marketing automation software
  • Three years of relevant experience with CRM systems, with preference for Salesforce experience
  • Strong strategic planning, writing, presentation and communication skills
  • Competencies associated with an undergraduate degree in Marketing, Communications, Management Information Systems, or exceptional industry experience
  • Ability to effectively manage projects for diverse stakeholders on time and on budget
  • Proven experience in market/competitive analysis and market segmentation

Bonus Assets: