Senior Manager, Marketing Automation

Senior Manager, Marketing Automation

Position: Senior Manager, Marketing Automation
Employer: HootSuite Media Inc.
Location: 5 East 8th Avenue, Vancouver, British Columbia, V5T 1R6, Canada
Term: 40 hours, permanent
Salary Range: $90,000 – 105,000 per annum, plus benefits

Job Description Introduction

As manager of the marketing automation team, you will lead a team of four and oversee responsibility for all marketing automation platform (MAP) software programs.

You will drive user growth and revenue through increasing qualified leads, improving lead quality, increasing lead-to-sales efficiency and effectiveness and aligning inbound/outbound sales strategies through managing the Marketo database; building and executing email marketing, lead scoring, and email nurture programs within Marketo; and ongoing analysis and optimization based on data from Marketo, SFDC, and other BI tools as required.

This is a technical marketing role that requires a deep understanding of MAP to CRM integration with specific preference given to Marketo/Salesforce implementation experience.


Collect, maintain and optimize our marketing automation instance to support our global database marketing strategy requirements, including acquisition and conversion programs, lead scoring, multi-touch drip nurture and broadcast emails, segmentation, workflows, and ROI reporting
Identify opportunities to leverage automation to improve marketing effectiveness, including audience segmentation, and reporting and analytics
Maintain and optimize our marketing automation database infrastructure
Oversee technical projects specific to the automation platform including technical integration with HootSuite products and third-party vendors
Understand, analyse, communicate and leverage marketing data, tools and data mining tactics which produce the highest ROI
Provide and recommend new database marketing strategies in response to market opportunities and competitive threats

Required Skills & Experience:

5+ years’ experience in marketing, sales and/or project management
5+ years’ experience managing teams of at least 5 people, including technical staff
Experience implementing and overseeing successful MAP projects with a global focus
Experience with Marketo/Salesforce MAP/CRM integration implementation and management
Marketo Certified Expert or ability to demonstrate equivalent technical experience
3+ years experience implementing and optimizing MAP-lead scoring and content marketing nurture programs

Hootsuite offers a comprehensive benefits package that includes coverage for extended health, dental, vision, sick days and our on site health and wellness center. Employees also receive 15 vacation days per calendar year, as well as stock options.

Please contact to apply.

Date Posted:
Dec 10, 2014 10:00 AM PST
Hootsuite Media, Inc.

Hootsuite Media, Inc.
Vancouver, British Columbia, Canada

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at more