HootSuite is looking for a motivated individual to join a rapidly growing flock! The successful individual will be part of a dynamic marketing team and will be placed in one of the key roles to help drive the success, growth and adoption of one of social media’s hottest brands.
The Senior Manager, Social Media/Blogs drives the voice of HootSuite through social marketing and communications. As a key member of the marketing leadership team within HootSuite’s Content team, the successful candidate will oversee the development and execution of a comprehensive social media strategy.
This role is responsible for ensuring HootSuite has cohesive and consistent messaging, that resonates with the market at large. Additionally he/she will work with Director, Marketing Communications and Senior Content Manager to through project development/completion, budget creation/management and overall success to meet corporate brand awareness, conversion and revenue objectives.
- Lead a data-driven strategy and calendar development for social media and owned media properties and content associated to those platforms.
- Drive innovation in social media strategy and associated technology needed to effectively deliver brand voice online.
- Develop and lead HootSuite’s Social Media Center of Excellence
- Create and author marketing communications across multiple 7-8 major social accounts including, blog, social media channels, and other (editorial calendar)
- Grow our social and owned channels in terms of the target audience and engagement
- Project Management and execution of the various content assets
- Develops and mentors staff through on-boarding, open communication, training and development opportunities, and performance management processes
- Perform the role of managing editor for our blog and other properties
- Lead social and blog content syndication and contributor programs
- Lead HootSuite’s real time marketing efforts
- Drive our social and marketing thought leadership project inclusive of editorial calendar as well as themes for public speaking, contributed articles and public relations opportunities
- Partner with marketing team members and internal stakeholders to develop communication/ campaigns to grow awareness for the HootSuite brand and drive demand and across all sectors and geographies.
- Makes recommendations for the formulation of the strategies with stakeholders from the customer marketing team, segment/vertical leads, technology teams and others to launch and position new offers/initiatives and sales materials through social and blog channel
- Develops and manages budget and is accountable for delivering against business goals/objectives.
- Accountable for growth and optimization of market share. Analyse the competitive marketplace and makes adjustments to operational activities based upon identified information.
Skills & Experience:
- Must have 7 plus years of marketing, advertising or content strategy and resource development experience in relevant topics and business areas
- Must have experience leading a team
- Bachelor degree or equivalent la workplace experience
- Experience in all aspects of social media
- Well versed in social media and all major social media networks including FaceBook, Twitter, LinkedIn, Instagram, YouTube and Google+
- Must be a master communicator and possess excellent writing and editing skills as well as the ability to communicate through multiple mediums
- Previous experience in social media, enterprise technology and/or verticals, marketing solutions, and/or technology solutions providers
- Ability to work independently and under pressure with constant changes and deadlines
- Excellent written and verbal communication skills
- Ability to thrive and laugh under pressure
- Enjoys working in dynamic, fast-paced environments
- Social media enthusiast
- Former multi-author blog editor or strategy experience
- Date Posted:
- Nov 28, 2013 3:44 PM PST
- HootSuite Media, Inc.
HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more