Senior Marketing Manager, Acquisition

Senior Marketing Manager, Acquisition

Hootsuite’s enterprise Demand Generation team is looking for an experienced Senior Marketing Manager, Acquisition to help us reach our ambitious global targets through innovative, optimized acquisition programs for multiple business units.

Responsibilities:

  • Defining and executing on the strategy for enterprise acquisition marketing, taking into account wider business goals and regional objectives
  • Managing enterprise acquisition budgets in the most effective manner to meet funnel and pipeline targets
  • Managing and mentoring a four-person team team of digital campaign managers and media buyers responsible for driving awareness and delivering new enterprise prospects via all paid marketing channels
  • Implementing and continually testing new programs, creative messaging, landing pages, campaigns and tools
  • Continually monitoring, reporting on, and optimizing campaign performance based on quantitative insights
  • Collaborating on content roadmap to support campaigns
  • Reporting on progress against goals and other relevant metrics to stakeholders

Required Skills & Experience:

  • Five+ years of relevant marketing experience with at least three years’ experience in overseeing successful online acquisition programs
  • Two+ years of experience leading marketing teams
  • Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs
  • A passion for improving customer journeys and optimizing funnels
  • Experience with marketing in extremely fast-paced startup and growth companies
  • Excellent written and oral communication skills

Bonus Assets:

  • Ability to thrive and laugh under pressure
  • Enjoys working in dynamic, fast-paced environments
  • Love playing ping pong


    Date Posted:
    Jul 8, 2014 10:06 AM PDT
    Company:
    HootSuite Media, Inc.
    Website:
    http://hootsuite.theresumator.com/apply/3ZYMeA/Senior-Marketing-Manager-Acquisition.html

    Company:
    HootSuite Media, Inc.
    Website:
    http://www.hootsuite.com
    Location:
    Vancouver, British Columbia, Canada

    HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more