Senior Product Marketing Manager, Channel Partners

Senior Product Marketing Manager, Channel Partners

As Senior Product Marketing Manager, Channel Partners you will drive HootSuite’s channel partner marketing strategy and program management.

You will be responsible for developing value proposition and marketing programs for the channel partner program.


  • Develop an effective strategic plan with the partner team to build and scale the HootSuite channel partners program, including solution partners and technology resellers
  • Build marketing programs to recruit, educate, and enable partners
  • Develop annual and six-month rolling marketing plans and incorporate specific geography plans into the overall partner marketing plan
  • Understand the business model for the partner to effectively build out the sales plan for the joint solution/offering, ensuring all the right sales/channel teams are fully enabled
  • Plan, develop and execute partner marketing communications on a worldwide level
  • Coordinate with other marketing teams to embed joint partner solutions into the company’s global marketing campaigns
  • Guide the execution of partner marketing and awareness programs on a worldwide level including; Strategy planning for corporate events, AR/PR strategy plans, social media and community awareness plans
  • Identify, lead and guide the creation of joint value/messaging deliverables suitable for leverage by corporate and geo marketing teams.
  • Examples include:
  • Joint solution whitepapers, messaging source materials, joint solution collateral.
  • Joint solution marketing and sales presentations
  • Field and channel sales/enablement guides

​- Marketing resources suitable for use by channel partners

Required Skills & Experience:

  • 5+ years of software product or channel marketing experience
  • Social media savvy
  • Very strong written communication skills
  • Ability to collaborate with cross-functional teams
  • Outstanding project management skills
  • Competencies related to a B.A. in Marketing or Business preferred

    Date Posted:
    Mar 3, 2014 10:01 AM PST
    HootSuite Media, Inc.

    HootSuite Media, Inc.
    Vancouver, British Columbia, Canada

    HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more