Web Intelligence Analyst - Growth Optimization

Web Intelligence Analyst - Growth Optimization

We’re looking for someone who can turn web metrics and data into actionable insights to help drive our user and revenue growth. Someone whose passion is not just in the numbers but in communicating a clear story on how those numbers can change and grow a business. If this sounds like you, then let's meet. You’ll also play an integral part of helping grow the company from 6 million users to 10+ million users.


  • Analyze top of funnel traffic and provide insight on how web behaviour and marketing campaigns impact user and customer acquisition
  • Provide concrete suggestions and actionable recommendations for driving company growth using different datasets (web, social, and user behaviour)
  • Assists the Acquisition Marketing team by measuring success of paid campaign sources and tracking customer ROI and LTV
  • Improve tracking of visitors and users across all of web touch points, eg - paid campaigns, blog, social media
  • Work within Analytics team to help analyze the entire user growth funnel - user acquisition, conversion and churn rates, and revenue metrics
  • Ad hoc projects and analyses as required

Required Skills and Experience:

  • Bachelors Degree required, preferably in business, marketing, economics, mathematics or statistics
  • Advanced knowledge of Google Analytics, such as understanding goal/multi-channel funnels, advanced segmentation, and creating custom variables and custom reports
  • Strong understanding of online advertising media channels from Search, Display, Affiliate, Email, Contextual, and Social Media
  • Basic statistical knowledge, such as t-values, statistical significance, mean vs median vs mode
  • Impeccable attention to detail
  • Eye stamina (for staring at reports and spreadsheets for extended periods of time)
  • Some Excel skills (Pivot Tables, VLOOKUPS)

Bonus Assets:

  • Google Analytics Certified
  • Knowledge of 3rd party web analytics services such as WebTrends, Adobe Site Catalyst, etc
  • Knowledge of econometrics or intermediate/advanced statistics
  • Programming knowledge (R, Python, Javascript)
  • Start-up experience (i.e. fast paced and multiple hats)
  • Must love social media
  • Ability to thrive and laugh under pressure

    Date Posted:
    May 12, 2013 11:42 PM PDT
    HootSuite Media, Inc.

    HootSuite Media, Inc.
    Vancouver, British Columbia, Canada

    HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more