Webinar Programs Manager

Webinar Programs Manager

As our Webinar Programs Manager, you will oversee the development and execution of a webinar strategy supporting demand generation, conversion and retention strategies for multiple business units including marketing, sales, customer care, business development and partners.

Reporting to the Director, Demand Generation, this role is responsible for increasing participation in and impact from all webinars, with logistical support provided by Webinar Coordinators and other stakeholders across the organization.


  • Create, prioritize and implement a rolling webinar production schedule tied to quarterly budget and KPIs
  • Work with Digital Media Buyers and Campaign Planners to negotiate contracts and promote live and on-demand viewership across online channels including SEM, display, social, email and others as required
  • Develop and maintain relationships with potential speakers including industry analysts, customers, partners and other subject matter experts
  • Develop and gather market research to identify and assess strategic opportunities
  • Leverage marketing themes and campaigns in support of demand generation and revenue targets
  • Integrate webinar programs with broader acquisition, conversion and retention initiatives
  • Work with Demand Generation team to ensure the timely distribution and follow-up of leads
  • Determine necessary equipment needs, finalizing slide presentations, registration pages
  • Monitor and optimize the effectiveness in conjunction with Webinar Coordinators and Data Analysts

Required Skills & Experience:

  • 2+ years’ experience in B2B demand generation with a focus on digital campaigns and event marketing
  • Familiarity with digital marketing tools including webinar, marketing automation and CRM technologies
  • Project management experience and excellent time management capabilities
  • Proficiency with social media channels including LinkedIn, SlideShare, Facebook and Twitter
  • Proven ability to deliver results while juggling multiple priorities in an extremely fast-moving environment
  • Experience managing teams of two or more
  • Excellent written and verbal communicator
  • Bright, energetic, highly-motivated self-starter

Bonus Assets:

  • Ability to thrive and laugh under pressure
  • Enjoys dynamic, high energy environments

    Date Posted:
    Aug 22, 2013 12:06 PM PDT
    HootSuite Media, Inc.

    HootSuite Media, Inc.
    Vancouver, British Columbia, Canada

    HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more