Forecast: Global Mobile Content to Reach $150 Billion in 2012
Strategy Analytics predicts that, globally, combined consumer and advertiser expenditure on mobile media—which includes handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts, and associated data—will rise at a 8.4% compound annual growth rate, from below $150 billion at the end of 2012 to $224 billion by 2017.
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