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Roots Teams up with Canada’s Instagram Platform Developers Candid to Harness Customer Photos

Candid, the first Canadian company invited to join Instagram's platform developers directory, is a visual commerce platform that tells a brand's story through the eyes and photos of its fans.

Born out of Toronto’s Extreme Startups accelerator program, Candid is bringing awareness and accessibility in the Canadian marketplace to a technique that is flourishing south of the border.

Candid allows brands to curate photos from their community and display them within an e-commerce experience.

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