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Canadian Entrepreneur Launches Pair, an App That Brings Long-Distance Couples Closer Together

Pair is a new iPhone app designed to harden the fragility of long-distance relationships. Co-launched by Oleg Kostour, a Canadian entrepreneur who moved to Silicon Valley to participate in Y-Combinator, Pair offers a slew of couple-oriented features such as "thumbkissing."

Described as "the easiest way to stay in touch with the person you love," Pair combines texting with what is essentially a two-person-only social network. You can both sketch and draw on one canvas, share to-do lists, and see your partner's thumbprint in real-time as they touch the screen. It's also a way to send photos, videos, and texts, share your location, and keep track of all the important dates (never forget their anniversary again!). 

The app is off to a promising start. It has a five-star rating in Apple's App Store and received rave reviews in Mashable and TechCrunch. I tested it out, and it's a lot of fun—even between friends, not just partners. The live sketch makes for guaranteed laughs with anyone, and the location pin sends your pal a zoomed-in map of precisely where you are, which could prove tremendously practical. And it's all wrapped up in a sleek, simple interface.

Pair is free to download but is iOS-only for now.

How to Measure Your Social Media ROI According to Access 360

Speaking at the Merging Media Access 360 event was Scott Dodson, one of the top three “Gamification Gurus” in Seattle, and Rochelle Grayson, CEO of Vancouver based BookRiff, who focused on measuring social media’s real dollar value. Splitting the day into two sections, there was a practical focus to the event—which is quite different then most events that are in Vancouver.

After listening to the morning topics of measuring one’s social media efforts and a discussion on gamification in the afternoon, the workshop shifted to case studies. The audience was engaged throughout the event,  and once the case studies came along, the environment was filled with great ideas and problem solving. If you weren’t able to make it, here is a brief recap of what you missed.

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Facebook to Employers: Don't Ask for the Passwords of Job Seekers

Last week, there was an uproar when the topic of employers asking job seekers for Facebook login information during interviews was brought to public attention. Now, Facebook itself has stepped in with a firm stance.

The social network is warning employers not to demand the passwords of interviewees, noting that it is an invasion of privacy - and that legal consequences are plausible. Facebook cautions companies to steer clear of requesting personal social media information.

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Google Joins HootSuite and Adobe in Attempting to Quantify Social Media ROI

Google has launched new social reports that aim to quantify the return of investment of social mediaPhil Mui, Google Analytics group product manager, says that Google wants to "tie social activities and referrals to measurable, meaningful economic value so businesses can more effectively evaluate which social channels are impacting their bottom line, and which tactics will lead to measurable economic value."

But Google isn't the only one attempting this. Vancouver startup HootSuite partnered with Adobe recently in an effort to accomplish the same goal.

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Scene Adds Social and Gamification Features to Movie Experience

Scene is bring a gamification dynamic to its online social efforts. The Canadian movie rewards program, which has 3.5 million members, has launched the Trivia Stars Facebook game.

The game has users—including non-members—put their movie knowledge to the test with 10 questions across multiple genres. The game offers the chance to earn Scene points, which can be cashed in for free movie tickets, popcorn, DVDs, and even gift cards to Milestones.

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Will Adobe Social Blow Hootsuite Out of the Water? Yes… and No

Most social media management platforms like Pinerly or CoTweet focus on the management of a single social media platform. But Adobe Social, part of the Adobe Digital Marketing Suite, will allow you to manage multiple social media platforms and do so much more.

Vancouver-based HootSuite, a social media dashboard, hasn't been shy to include Adobe in their efforts. They've entered in a partnership to help quantify social media ROI.

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Starting a Digital Media or Gaming Company? Work and Collaborate in George Brown College's Incubator

Toronto's George Brown College launched their Digital Media and Gaming Incubator last summer, and they are now currently accepting applications for their office and hot desk spaces. The incubator offers nine individual private office spaces to small and emerging companies and there are nineteen hot desks available for freelancers and sole propietors. 

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Adobe: A Big Data Bandwagoner Jumping into Predictive Analytics Modelling

The big data bandwagon is a popular one to jump on these days. Recently, big data's lure swallowed former editors Marshall Kirkpatrick at Read Write Web and Ben Parr of Mashable, who are attempting to visualize big data in various formats.

A Canadian company called Recoset creates sophisticated, predictive, and machine-learning applications. Techvibes editor Knowlton Thomas even proclaimed that Twitter has changed Canadian politics forever due to its real-time nature in predicting elections.

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Less Than One-Third of Canadian Businesses Use Social Media, BMO Discovers

Less than one-third of Canadian small business owners are using social media, a new BMO Bank of Montreal survey reveals. And this comes despite the fact that half of Canadian business believe social media can increase profitability—not to mention it's free, when cost is often the only obstacle for a small business trying something new.

29% of Canadian small businesses don't believe that social media is a valuable tool, the survey found. 19% haven't tried because they lack knowledge.

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