Canadian Entrepreneur Launches Pair, an App That Brings Long-Distance Couples Closer Together
Pair is a new iPhone app designed to harden the fragility of long-distance relationships. Co-launched by Oleg Kostour, a Canadian entrepreneur who moved to Silicon Valley to participate in Y-Combinator, Pair offers a slew of couple-oriented features such as "thumbkissing."
Described as "the easiest way to stay in touch with the person you love," Pair combines texting with what is essentially a two-person-only social network. You can both sketch and draw on one canvas, share to-do lists, and see your partner's thumbprint in real-time as they touch the screen. It's also a way to send photos, videos, and texts, share your location, and keep track of all the important dates (never forget their anniversary again!).
The app is off to a promising start. It has a five-star rating in Apple's App Store and received rave reviews in Mashable and TechCrunch. I tested it out, and it's a lot of fun—even between friends, not just partners. The live sketch makes for guaranteed laughs with anyone, and the location pin sends your pal a zoomed-in map of precisely where you are, which could prove tremendously practical. And it's all wrapped up in a sleek, simple interface.
Pair is free to download but is iOS-only for now.
Speaking at the Merging Media Access 360 event was Scott Dodson, one of the top three “Gamification Gurus” in Seattle, and Rochelle Grayson, CEO of Vancouver based BookRiff, who focused on measuring social media’s real dollar value. Splitting the day into two sections, there was a practical focus to the event—which is quite different then most events that are in Vancouver.
Last week, there was an uproar when the topic of
Google has launched new social reports that
Scene is bring a gamification dynamic to its online social efforts. The Canadian movie rewards program, which has 3.5 million members, has launched the Trivia Stars Facebook game.


Today is Twitter's sixth birthday. The real-time information network started on March 21, 2006, when founder Jack Dorsey was "just setting up my twttr"—the first ever tweet. Now, the microblogging platform sees nearly 200 million unique visitors per month