Why Startups Need to Focus on 'Why,' Not 'What'

My last startup, Attassa, despite being acquired by Yousendit, was gruelling. Three times we built different products and felt famous when blogs like TechCrunch covered our launch and forced user acquisition through the roof. And three times we felt devastated when website traffic and our belief in the product came crashing back to earth the day after launch. We pushed through, not because of belief in what we were building, but why we were building it.

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The Rise of the Technical Marketer

The old saying “half of my money spent on advertising is wasted; the trouble is I don’t know which half” by John Wanamaker used to be a shield marketers could hide behind when explaining which of their campaigns went sour and didn’t create the returns on investment initially promised.

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