The Path to Increased Consumer Uptake of Digital Payments in 2015

We live in an increasingly connected world.

Cisco has estimated that by 2020 there will be 50 billion Internet-connected devices globally. Some will take the form of screens we see every day like tablets, smartphones and watches; others will be items like vehicles, clothing or household appliances. Even more exciting are the form factors that we haven’t even been exposed to yet.

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Tech Dominates List of Most Influential Brands in Canada

The Institute of Communication Agencies in partnership with Ipsos Reid this week unveiled the Top 10 Most Influential Brands in Canada at day two of FFWD: Advertising & Marketing Week 2015 in Toronto.

The Most Influential Brands Study examines five key dimensions that define and determine the most influential brands in Canada, including Corporate Citizenship, Engagement, Leading Edge, Presence, and Trustworthiness.

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Four Tips for Keeping Your Company Compliant With Canadian Privacy Laws

Recently the Office of the Privacy Commissioner of Canada, Canada’s main privacy watchdog, indicated that the behavior of Canadian online advertisers will be subject to increased scrutiny, announcing a project aimed at studying privacy compliance in behavioral advertising, a practice which targets ads at individuals based on their browsing history.

The main purpose of this project will be to look at whether Canadian online advertisers engaging in the practice are complying with applicable privacy laws.

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