The de-Americanized Internet: how international markets now drive revenues and opportunity

The blog post is part 1 of 3 in a series by Eric J. Gerritsen - Principal of Global Internet Advisors, a Silicon Valley-based international strategy consulting firm.

In the last 10 years the Internet has radically de-Americanized with profound strategic consequences for Internet CEOs, boards, VCs, investment bankers, government policy makers, and the entire U.S. economy.

Over the next 10 years the most money, the largest audiences, and the biggest opportunities for Internet growth will happen outside the United States.

This reality is poorly understood. As a result most Internet CEOs are leaving big money on the table, short-changing their investors, and limiting employee opportunity.

Without effective global strategies CEOs will never achieve maximum company scale, full revenue potential, or the high valuations that reward category leaders.

On the bright side, Internet CEOs who do rapidly grasp this permanent new reality – and who develop dynamic strategies to engage with it – will create world-leading firms, generate greater revenues and profits and deliver superior returns to investors.