Social media shifts to a crowdsourcing, crowdfunding and contextual big data combo at X-Summit
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Social media was initially perceived to be a conversation between the brand and the customer, but is now shifting towards building platforms for consumers to be social on so that they can draw insights and feedback on what to do next to better serve their customer as was well explained in ING’s crowdsourcing efforts by Andrea Wahbe.
While the latter is disrupting the traditional marketing research agency, crowdsourcing and crowdfunding are now working together to potentially change how big studios choose programming through new services like MobCaster in the entertainment world as explained at last week’s X-Summit conference held by Interactive Ontario.
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