Second Cup Coffee Launches New Rewards Program with Innovative Mobile App

Second Cup Ltd. today announced the national launch of Second Cup Coffee Co.™ Rewards – a free loyalty program with a mobile app designed to enhance its customers' coffee experience by providing a simple and fast way to earn points, redeem rewards and be delighted by personalized offers and surprises.

Today's launch represents another milestone in the company's brand revolution and commitment to delivering the ultimate coffee experience to Canadians. The Rewards program allows members to earn points for every dollar spent at Second Cup, providing exceptional value as reward levels are quickly reached.

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Byron Thom: Finding Roots in Vancouver’s Collaborative Tech Scene

Engineer turned lawyer Byron Thom was working at a big Toronto law firm when an entrepreneur from Vancouver called. Word had gotten out about Byron’s experience in technology and law, and friends and referrals were regularly calling about new and growing ventures.

Entrepreneur Pook-Ping Yao, wanted advice on his start-up. After hearing what Byron had to say, he quickly asked him to join his company.

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