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Successful Content Marketing Doesn't Have to Be Difficult but Does Require Strategic Thinking

Content marketing is all the rage these days and as a content marketing software company, we’ve had a better vantage point than most to watch its rise.

From the increasing amount of ink being spilled to the dramatic rise in the number of Content Director job postings, signs are everywhere that companies are becoming aware of its importance and making investments.

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Self Care Catalysts Nets Funding from Rick Hansen Institute

Patient intelligence health solution provider Self Care Catalysts this week announced its health solution platform, Patient Storylines, will receive $100,000 in funding from the Rick Hansen Institute to support and engage people with acute spinal cord injuries.

Principal investigators Ben Mortenson, PhD and Patricia Mills, MD, of the University of British Columbia, and Jared Adams, MD, PhD, Chief Medical Officer of Self Care Catalysts will spearhead the Patient Storylines project.

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The Legal Considerations of Building a Startup at a Hackathon

What fun to ride the wave of hackathon glory and over the course of a weekend find that you really hit a creative groundswell. Even though you may not have known your entire team prior to the Friday night session, you're working so well and the alchemy of your collective talents is clearly magical. After either the fourth or fifth beer, ninth pizza slice, and third “Dudes—we’re crushing this,” fist bump, you all decide to turn your weekend hackathon idea into a real business.

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Unreliability is Endemic in Today's Business World. It's Time to Fight Back

Unreturned phone calls, missed appointments, over-promising and under-delivering... it’s time to fight back and set an example. Unreliability is endemic in today’s business world.

I simply can’t believe how inefficient and unreliable people have become. It’s not just when I’m trying to sell something to someone, when it’s possible they are just ignoring me, but it’s prevalent even in day-to-day discourse, or while working on a project.

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