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Starbucks Improves Loyalty Program to Reward Biggest Spenders

Starbucks announced today that it is changing the terms of its rewards program.

The Seattle-based coffee brand says its loyalty program will award stars based on dollars spent starting in April at all its Canadian locations.

Currently, customers earn a star for each transaction, regardless of how much they spend, and get a free food or item of their choice after earning 12 stars.

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