Putting the 'real' in real-time chat: Toronto's Chatroll

chatrollChatroll is a Toronto-based company that provides clients with a way to engage with online audiences in real-time during live events. Co-founders Francis Ma (CEO) and Jonathan McGee (CTO) worked at Amazon prior to starting the firm; both have extensive experience in software development. Francis said in an interview that Chatroll started as a consumer-based website when it launched in 2008.

After the launch of their site they continued to get feedback from their users on the features they wanted and what needed to be improved. That led to the shift away from being a consumer-focused platform to a solution for sites large and small. Chatroll became a way for sites to connect to their online audiences in real-time during their live events.

The turning point for Chatroll was when a popular conspiracy theorist who had a big following online was talking about a very controversial topic: they embedded Chatroll on their site during a discussion and it started to gain traction. People with different theories about the topic started using Chatroll and within a week the site had garnered attention from some online fringe communities. Chatroll started to gain a longer reach into various online communities, being used by musicians like Soulija Boy and DJ Rap to connect their communities during their live events.

Most recently, Chatroll powered the live audience interaction for the 2010 Tribeca Film Festival. Francis said that it was a natural progression to turn the Tribeca Film Festival in New York City into a virtual online event where users could “participate and interact as though they were there.” What drove the Tribeca Film Festival to do this was the growth in interactive online events; one example is the Obama Inauguration, which was watched my millions of people online who wanted to be a part of one of those rare historic moments.

25 years ago, the ability to participate in these historic events was limited but with the advent of live streaming video people from all over the world can interact with each other while the event happens live. This allows for the masses to be engaged regardless of where they are and me more than just passive viewers.

What sets Chatroll apart from similar solutions is their commitment to performance. Their platform is built to be truly real-time. What you can often find for other solutions is a delay from when you press enter and when your comment appears. Since Chatroll focuses on live events, it means timely interaction is utmost important in keeping an audience engaged. Chatroll is built on standards-compliant HTML and JavaScript to make it simple for anyone use without the need for any plugins.

They also launched one of the first integrated monetization platforms, allowing micropayment streams through their properties. They allow for mobile reach and social media integration, which in turn allows a client’s users to connect with others through other platforms like Facebook and Twitter to create buzz and drive people to a client’s event.

Chatroll’s founders are technology people and engineers that are always making their solutions better, always tweaking their technology for the best speed, and adding new features as needs arise. This laser focus on performance is what has allowed them to scale Chatroll from small events to large ones, where users participate from around the globe. Francis and his partner Jonathan have made ease of use for the user a key part of what Chatroll is all about.

One recent event was for Prevention Magazine, by the publisher of Men’s Health, where they were the real-time solution for a live Q&A session. They have also seen their product used by day traders to help them talk and coordinate with each other when the markets are open. While the arts and entertainment industries have provided new opportunities, Chatroll has a relatively broad mix of users, from bloggers to enterprise clients, and it's something they look forward to continuing with in the future.

Every startup faces unique challenges based on their industry, model, and target market. For Chatroll, they have had to find creative ways to be highly efficient, while operating as a self-funded startup. They have organically grown their solution to allow individuals and or businesses to turn previously offline events online, and engage their audience on their terms. 

Francis puts it like this: Chatroll “helps organizations run live interactive events to reach, engage, and analyze their audiences” in ways that connect them to each other and start conversations that last long after the live event has gone off the air. 

Session Summaries from Interactive Ontario's INplay Conference

Last week, Interactive Ontario held the first INplay conference, connecting kids' creative industries together to understand how to reach kids and families in a media-saturated world. There were three primary streams of content with distinct focuses: creativity, research, and business. Here are some of the highlights from a select few sessions and panels that were held during the event.

Toys, Toys, and Toys

Toys are an important part of play and this panel gazed into the future of toys. Benjamin Dermer of Spin Master, Adam Dunn of the Monster Factory, and Robin Raskin, the Founder of Living in Digital Times gave their thoughts on the challenges and opportunities facing the industry. Ben said that certain categories of toys are driven by story, with the brand acting as the world the story is set in. He said the story is what connects children to a toy and is the key to growing a brand. But other toys like an airplane don’t need a story, since the reason to buy it is not a story, but what the toy really is. The kid just wants an airplane because he or she already likes airplanes.

There may be different types of toys, but Robin says that videogames and mobile are changing the face of the toy industry. The innovations in these spaces are providing new ways for children to play. The combination of toy and game like Webkinz, a stuffed animal that extends online, are blurring the line between toy and games. 

As the lines blur, the speakers all agreed that no one company can do it all. This means that a firm needs to pick the right partners in order to extend a toy and a brand into the numerous different avenues that are available to both children and parents in our modern dynamic world.

Digital Distribution South Park Style Case Study

Gerry Gouy, the Senior Director of New Business Development of International Digital Media for MTV presented how they have handled digital distribution for South Park. In 2006, MTV developed a set of guidelines on to deal with content online influenced by the rise of YouTube, iTunes, and other digital channels. 

With so many channels and duplicate content online, MTV believes that each platform had to add value or there was no point. In 2008 they launched SouthParkStudios.com a U.S. site where consumers could stream any episode from South Park’s entire 14 season history. Within a week of launch, they had served over 1 million full episode streams with similar results (proportionately) worldwide. In 6 months after launch, they had served over 55 million streams and it continues to grow.

Even with all the streams MTV found no negative impact on their traditional broadcast model or their other digital distribution channels. It actually had a mild upside for their digital distribution, which was a huge positive, considering the risks. They learned that it was about having the platforms work together by understanding the obvious and hidden relationships that exist between them and leveraging them as a whole.

Designing the Experience of a Children’s Museum Case Study

Amanda Billark and Melissa Houghton, Researchers at OCAD, set out to design a children’s museum and they started out with going over the benefits of play through focus groups. The focus group led them to the core values that would be the pillars of their design, which were imagine, make, learn, share, and collaborate. They built their engagement model based on 4 levels that characterize the types of participants, which were the playful observer, semi-active player, active player, and active creator.

After the engagement model, they wanted to know the process of how children experienced the museum. They wanted to make sure that this was an environment where everyone could get involved and no one was left on the sidelines. An online extension would allow families to extended the experience beyond the museum and leave them wanting to return to discover more.

This all led to a design for everyone, not only children. It would make use of guerrilla marketing, have interactive exhibits, wearable trackers for children, transitional spaces, and online engagement. It would be an experience to remember and inspire those children that took part.

Navigating the Mobile Matrix

Mobile and kids—do kids have phones? They may not, but their parents certainly do, and with the iPhone and advancements in general, the world is expanding for what parents are doing with mobile. In this presentation, it was said that 30% of iPhone owners are moms and that 60%, or nearly two-thirds, share their mobile with their kids. Will Weil, the CEO and Co-Founder of Tales2Go, said that the iPhone and its infrastructure made it easy for monetization to occur on the iPhone. 

The trick after monetization that Gary Schwartz, the President of Impact Mobile, asked was, is the future the app or is it the browser? Ultimately, as mobile browsers improve their ability to offer a rich media experience, they will be an attractive alternative to apps—but they also agreed that browsers are not at that point yet, and Apple remains the major player in mobile, with Android quickly on the rise. Mobile is moving so fast that kids' content creators cannot ignore it or the impact it is having on children.

These were just a few of the sessions and panels that took place over the course of two days at INplay. They ended the conference coming full circle with Paul Reynolds, the Co-founder of Fablevision, and he told the audience his story and the importance in play for children and the child in all of us. It was the perfect way close out a great 2 days. While this was the first INplay conference, based on the feedback and content, it will not be the last. 

Stop Telemarketing calls with a Blackberry App

In a world where we find our personal privacy slipping away First Orion PrivacyStar’s mobile app allows people to take control.

Available for Blackberry, the simple app allows users to block all unwanted calls, ID unknown callers using their caller lookup and makes is simple to report those annoying and unwanted telemarketing violations with all the information needed for the law and regulatory authorities to take action. This is the first and only app available to provide this type of functionality regarding telemarketing calls and it is now available through MobiHand in Canada.

The app became available a few weeks ago and has already seen significant growth in their user base. In the digital world where people are giving away their privacy like never before this app allows you to take some of it back. 

First Orion CEO Jeff Stalnaker reports that their data has shown that people are using the app to identify unknown callers with the caller look feature and then they can choose to block the caller or add them to their address book.

What makes this product unique is how it handles telemarketing calls. It is the only application that gets all the information needed for the authorities to investigate.  The application also has a personalized web portal that can help you to manage your blocked caller list and provide additional details on potential violations while helping you to manage your PrivacyStar account.

Their partnership with MobiHand will allow Blackberry users in the US and Canada to tap into the power of this app. The PrivacyStar app is free for the first 30 days, after the trial the service is available for USD $2.99 a month. In addition to getting the app through MobiHand, it is also available at the PrivacyStar website, through Blackberry App World or by texting “myprivacy” to 74700.

Tomorrow brings a new type of Awards Show

What does tomorrow bring? The Tomorrow Awards is a new initiative for the international advertising community looking to discover what the future holds as technology and society races ahead.

Most award shows have defined categories that separate entries, this award show will take a shot at the bow and remove categories altogether. Often those behind new technologies don't apply if they don’t neatly fit into a defined category. The Tomorrow Awards will showcase both creativity and technology globally in a way that allows the best ideas to shine regardless of their medium or form.

Ignacio Oreamuno, President of the Tomorrow Awards, says in the press release that the industry is at a crossroads and that this award show will “help the industry navigate through change.” This means that along with the letting go of categories, they will let the worldwide advertising community pick the shortlist, and allow anyone in the industry to vote on what they think deserves recognition.

The results of this vote will determine the shortlist that will be judged by a select group of judges, led by the Tomorrow Awards’ Chairman Rei Inamoto, Chief Creative Officer at AKQA Worldwide, an interactive shop with offices in the US, Asia and Europe and clients like McDonald’s, Coca-Cola and Visa.

This is not only about advertising agencies, but about dynamic and innovative tech companies that are breaking new ground and challenging the status quo in ways that were not possible a few years back.

It is about how those technologies can be used to connect with audiences today and what they will be able to do tomorrow. It’s a chance for these firms to spread the word about their work to a global audience in advertising and marketing that are hungry for solutions to their communication challenges.

This is an age where technology is moving at breakneck speed, forcing advertisers and marketers to play catch up. How they work together to capture the audiences’ attention and start real dialog is one of many questions the Tomorrow Awards seeks to confront. Not necessarily to find the answer but to help provide direction for everyone looking for a clue as to what comes next.

The call for entries for the Tomorrow Awards starts now and goes on till April 30th. For information on the Awards and submission detail visit TomorrowAwards.com.

The OPP comes to Twitter

Everyone who travels the highways in Ontario knows who the Ontario Provincial Police are but now you can find them on twitter too. The OPP is just the latest police agency to get onto social media with a twitter account (@OPP_News). They will be using the micro blogging site to release news and other messages.

It will be interesting to see how they integrate twitter into their communications and if they will use the 2 way nature of the medium to talk with people who respond to them through the service. Glad to hear that they are entering this space and looking forward to seeing how their usage of it evolves from here on out.

e-Radio in Partnership with CBC use FM Radio to Turn on your Dryer

The CBC and Toronto's e-Radio Inc. have successfully tested a technology that uses FM radio signals to turn on appliances like dishwashers and dryers. This is being done with the CBC/Radio-Canada whose coverage allows them to reach 99% of the Canadian population. The technology uses a small microchip receiver installed in home smart appliances that can receive FM signals.

This is a Canadian developed technology which enables consumers to take advantage of energy savings possible when these smart appliances are run during off hours when electricity rates are lower. Theoretically a smart appliance could be programmed to run automatically during these energy-saving times of day which could save money for consumers in the long run.

e-Radio states that they specialize in secure one way data delivery of data which would consist of text messages or commands that can be delivered to residential smart grid devices. e-Radio also has the ability to also deliver real-time information like news and weather using their technology. So in a few years time if you forget to turn on the dryer maybe it will be able to turn itself on or you can do it remotely making it one less thing to worry about.

Read more about this unique partnership on digitalhome.ca.

Breaking News: Globalive's Wind Mobile is go for Launch

Industry Minister Tony Clement has given Globalive under the Wind Mobile brand the go ahead to start operations immediately. The holdup was based on control with the government stating that with the company’s voting shares controlled by Canadians and with some 80% of their Directors being Canadian they did not violate the foreign ownership regulations. The face of the Canadian wireless industry has officially changed with this decision as a new national mobile carrier can begin operating.

This decision reverses the ruling set by the Canadian Radio-television and Telecommunications Commission who had previously ruled that because foreigners held two-thirds of Globalive’s equity and would be the primary source of technical expertise as well as provided access to an established trademark they didn’t meet the test of Canadian ownership.

This decision by the Federal government restores the previous decision by Industry Canada. This conflict in the interpretation of the foreign ownership regulations has come to highlight how two different branches of government can come to two completely different conclusions.

Globalive will be testing their network in Calgary and Toronto where they will launch the network first with an emphasis on the major metropolitan areas in Canada where they can reach between 15 and 18 million Canadians.

This is a good day for Canadians that want new choices in mobile making it a more competitive environment which will lead to lower costs for the consumer over time. A press conference is scheduled by Globalive for 11:00am EST in Toronto where Globalive will discuss the ruling and what the future holds now that the roadblocks have finally been removed.

A Dragon's Top 10 from nextMEDIA's CIX

Arlene Dickinson the CEO of Venture Communications is one of the dragon's on CBC's Dragon's Den. She spoke at the Canadian InnovationExchange about her apporach to  has a background in marketing and took the time out of her busy schedule to impart some of the lessons she has learned in her time competing in the business world. So here is her top 10 with some commentary from my side of the street. Drum roll please:

1. Never fall in love with a deal - There is always another around the corner and you risk losing the ability to see the situation clearly which can backfire.

2. Never fall in love with an idea - If you are too much in love with the idea you can become blinded to the issues that if you address will make it an idea that sings or one that falls flat.  

3. Understand what it takes to bring it to market - She says you need enough information to make a decision but that doesn't take 100% of the information it may only take 70%. This is about doing the research and be realistic about your plans and goals.

4. Speak the simple truth - KISS in other words keep it simple stupid, fancy language doesn't work when you are pitching your ideas to vc's, a few angels or even your family and friends since they are not experts speak in a way they can connect to.

5. Don't let someone else tell your story - In marketing you never want the competition to tell your story, then you are letting them define you instead of you defining yourself. You want to control your narrative.

6. Do let someone else bring credibility to your story - Make sure you have a 3rd party to back up your claims, it gives your story more weight and believability than if is possible without.

7. Listen - Most people say they listen but you really, be an active listener and use what is said in your responses, it will make what you say have that much more impactful.

8. Confidence not arrogance - If you can’t sound like you believe in it then why will anyone else.

9. Create a compelling package - This is self explanatory but make it something they want to buy or if it is something that is not a physical product where the value is apparent and for me as an ad guy taps the emotion in all of us.

10. Reserve the right to get smarter – We can never know enough so be a lifelong student, because the only time you should stop is when you are dead.

So those were her rules and I can see them being useful in starting your own business and pitching the ideas, concepts and businesses.

Is this the Ubisoft Toronto Location?

According to @UBI_EMPLOYEE1 Ubisoft will be announcing today the location of their Toronto studio. In July Ubisoft announced that it was going to open a studio in Toronto and you can check out a video from some of our coverage of the press conference here. This was an announcement that got the entire game industry buzzing.

Then less than 2 months later @UBI_EMPLOYEE1 appeared on twitter and facebook as Ubisoft Toronto's first employee. Since then he has been spreading the word about Ubisoft's new studio, their recent game releases via social networks. He has  been to Toronto for the Vortex Competition and GamerCamp while gathering a following of 1,067 followers on twitter and 1,294 on his facebook fan page as of Friday morning. 

So only a few days ago he put up two cryptic photos on facebook one of a brick wall and a more revealing picture of a part of a street sign with a building in the background. He also posted a video in front of the location on youtube which is embedded below. This is part of a little contest @UBI_EMPLOYEE1 has put up to see who can guess the right location.

One inquisitive individual named Kevin Q. Frank took some discreet pictures of where he thinks the suspected location will be which you can check out here. His guess is that Ubisoft Toronto will be at 224 Wallace Avenue, Suite 200, Toronto, ON M6H 1V7 click here for the Google street view.

So is Kevin right and will that be the home of Ubisoft Toronto? Does anyone else have any other ideas about where it will be? We will find out later today so check back on techvibes to see if this is where Ubisoft will be planting their flag.




Remco Solid State Lighting - Another Canadian Innovator

Remco Solid State Lighting, Mark Matthews, President & CEO, has been highlighted as one of Canada’s Top 20 most innovative companies for its energy-efficient LED lighting technology. The Canadian Innovation Exchange (CIX) honours innovative Canadian firms that are breaking new ground in their fields. On December 2nd, Remco and 19 other firms will take part in a jam-packed day full of people, ideas and knowledge to help them seek to expand the boundaries of their business.

Remco was founded in 2003, and their LED lighting solution is scalable to all lighting applications. For example, street lighting where this technology would use half as much energy as traditional street lights to provide quality affordable illumination, long lifespan, unparalleled efficiency, and a environmentally responsible product that delivers a better lighting with significant energy and maintenance cost savings. There is no mercury or hazardous gases in Remco’s LED Street Light which lasts for 50,000 hours.

Remco has a competitive technology advantage to directly replace the required street lighting with energy savings. The initial target markets are municipalities. Remco’s technology is a breakthrough in high power energy-efficient LED lighting, something that could help in these times of greater environmental awareness and cost-cutting. A field test of the technology was successfully conducted at Camp Borden demonstrating the superiority of Remco’s technology compared to others.

Mark Matthews had this to say: “Our patented power efficient LED driver technology provides superior optimal LED lighting efficacies to directly replace street lighting with energy savings. Remco’s LED lighting technology will revolutionize the way streets and highways are illuminated”.  

The Canadian Innovation Exchange offers Mark Matthews and all the other firms a chance to obtain insight into current trends, potential investors, banks, law firms and government officials.

Remco has spent the past six years researching and developing their patented technology and solid state illumination. They represent the leading edge in the industry. They are currently looking for investors, partners and capital to secure their goal to save energy, provide a better quality environmentally friendly light, and make a contribution to the reduction of CO2 in the atmosphere.