Pushing $4 Million, Allerta's Pebble Becomes Most-Funded Kickstarter Campaign Ever

We've been following Pebble closely since it launched a seemingly normal Kickstarter campaign one week ago. But after reaching its original goal of $100,000 in just two hours, we knew this was going to be a legendary run.
Pebble, a smartwatch co-created by the Canadian entrepreneur who founded Waterloo-born Allerta (also the maker of inPulse, a BlackBerry watch), has seen its crowdfunding campaign soar off the charts. After hitting $1 million in a day, it hit $2 million in two days. Then $3 million, at which point we wondered - is crowdfunding the new venture capitalism?
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