Canadian Venture Capital Update from CFF

I attended the Canadian Financing Forum in Vancouver last week, to get a feel for the venture capital industry in Canada, and especially given the current environment. Although I had some pre-conceived notions of what might be going on, I wanted to see for myself and share my observations from their panels, and from talking individually with a few.

First of all, the opinions vary. Some VCs are downright pessimistic, regardless of what side of the border they're from. The ones that are fully invested moreso, because they have companies that they have to perform triage on, to preserve capital to keep the better ones going. VCs with new funds (or at least money to invest) had a different point of view, in that it would be a good time to invest, especially in good early stage ones, because in the two years to get them going, things will have gotten better by then.

In fact for some, investing now with a team that has 'conviction' and good business sense seemed to be a strategic advantage, as many feel that VCs have over invested previously, breeding too many competitors. The slowdown to them was seen as a barrier to entry, and a good thing for their investments and would-be investments.

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Dreamforce 2008 - Worldwide Salesforce.com Users Conference and Expo

I attended the recent Salesforce.com Users conference last week which is now aptly called Dreamforce. Aptly because the overwhelming theme this year, was the ‘Cloud’ and I suppose most dreaming takes place in the clouds.

It’s a gathering that attracts almost 10,000 which is held in San Francisco. This is my second trip there, but the first as an attendee, and in particular for their Partner Summit. The perspective as an attendee is certainly a different one for me, running from one session to another, makes exhibiting actually seem like a breeze.

Salesforce.com marketers rank among some of the best in B2B marketing, and the best practices sessions were very good. These marketers know how to run campaigns, and measure everything. Email marketing is assumed, and marketing automation like ActiveConversion is quickly being adopted. Aggressive doesn’t even describe the kind of energy that the marketers here exude. You wouldn’t want to be marketing against these guys, unless you’re a Salesforce.com marketer as well.

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