Danny Halarewich talks about LemonStand, creativity, and small shop development

The following is a guest post from Bruce Alderson - a longer version of it with more questions and answers was published on February 20th and is available here.

Limewheel Creative is an agency that creates branding, websites and web applications that are both easy on the eyes, and easy to work with. They recently released a new web store platform, LemonStand, which is now in public beta (a very stable beta at that). You can follow @Limewheel and @LemonStand on Twitter.

Danny’s design work has won several awards and accolades, and is a local inspiration for budding designers like yours truly.

Q. Congratulations on hitting beta with LemonStand, it looks great! What motivated you guys to write a store application?

The motivation behind LemonStand was mostly based on our frustration with other carts on the market. After working on several eCommerce websites, using existing carts, eCommerce frameworks and dabbling with custom developments, we quickly realized there was room to do better. We thought that if we were looking for a great eCommerce solution, a lot of others probably were too. There are simply no self-hosted shopping carts that we know of which truly allow complete flexibility with design and functionality. LemonStand is our attempt at filling that need.

Q. What are your favourite features in LemonStand?

As someone who is first and foremost a designer, my personal favorite is the CMS. Templates, partials, pages, the resource manager and the syntax highlighting code editor… it’s a joy to use them every day. I’m sure Aleksey, our Co-Founder would say the API, as the brilliant programmer that he is, this allows him to do all sorts of amazing things.