FITC Mobile's Unofficial Keynote Address - State of the Mobile Nation

Shawn Pucknell, the program lead of the FITC Mobile development conference didn't schedule a single unifying session for those in attendance.  FITC Mobile did bring a terrific conclusion to Toronto's Second annual Mobile Innovation Week, with its sessions covering everything from advanced Android development to stories about iPad DJs.

As mentioned, there was no scheduled session to act as a unifying keynote at FITC, but one did take place.  Thomas Purves presented a session titled “Canada's State of the Mobile Nation – 2010,” which gave a 45 minute long snapshot of exactly what is happening in regards to the Canadian mobile industry and market.  Tom has generously provided his sides, which are more do a great job of convey a great amount of extremely relevant and current data.

Tom made a few very important points that may note be not clear in his slides. First, cell phones and even mobile data connections are rarely considered luxuries anymore and we should begin considering them instead as utilities. Second,  Telcos are in the business of leasing handsets – it’s new smartphones that sells plans these days. Finally, upon moving to 4G systems, there is no reason other than to maximize profits to offer anything but a data connection – AKA dumb pipes.

Tom's presentation is available online here.

Branded Content Summit hits Toronto

The first Branded Content Summit was held at the Toronto Board of Trade and it was clear there is a renaissance in the field.   Justine Batemen, described the en masse shift into branded content method -- the integration of commercial promotions directly into production – as reflective of early television and radio shows. 


While traditional broadcast media was present at the Branded Content summit, there was an overwhelming presence of online media, specifically online video. 

There was some tension present between representatives from the television world and online video, primarily in the world of statistical measures.  An Ipsos Reid study  from March, 2010, was brought-up showing that Canadians for the first time used the web more than they watched TV.  Paul Street, director of research at CTV, explained that is simply not true and TV vs. online video is not a zero-sum game. 

The shift towards online video content was clearly the standout focus of the summit. Ashkan Karbasfrooshan founder of gave some great insight about how “content is king and distribution is queen,” when it comes to online branded content.  He mentioned that he was more than willing to share his PowerPoint deck filled with related research but was unable to find the opportunity to do so during the summit. 

Ashkan provided with the PowerPoint deck, which can be downloaded HERE.

For all those who missed the Branded Content Summit and are interested in emergent media platforms, you should certainly try attend the Cross Media TO.