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Martin Ouellet, Who Sold Taleo for $1.9 Billion, Recalls His Startup Experiences

Martin Ouellet was the founder of Taleo Corporation, a global leader in HR management software and a provider of cloud-based talent management.  He led growth, funding, and web application development in the early years. Later, as CTO, Martin led product design, strategy, and development; he was also a member of Taleo’s Board of Directors from 1996 to 2005. He exited through a $1.9 billion acquisition from Oracle this year.

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Is Facebook Going to Launch its Own Web Browser?

This week, Yahoo launched Axis, its own web browser. Considering Yahoo's eroding reputation, and the fact that many sleek and popular web browsers like Chrome and Firefox are already well established, it will be a steep uphill climb for Axis.

But Axis may not be alone in attempting to enter this fragmented, oversaturated space: Facebook is now rumoured to be in talks with Opera over a potential acquisition that would see the social network repolish the web browser into its own - not unlike how it bought Instagram, then launched a mobile app called Facebook Camera.

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Most of Your Online Audience is Invisible

Are you ignoring two-thirds of your online audience because they seem to be ignoring you?

While it might seem counter intuitive, your social media strategy should take into account that about two-thirds of social media users aren’t sharing much, but taking in quite a bit.

At mesh conference yesterday, Andrew Reid and Alexandra Samuel shared insights from the world’s largest study of social media usage for the first time ever. The study which had 55,000 respondents from Canada, the United Kingdom and the United States, who use one or more social media tools, revealed that a majority of users aren’t sharing, but lurking on Facebook and Twitter. To give perspective on the unprecedented number of respondents, the average Pew Research Centre study has about 2,500 respondents.

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Montreal's Parta Dialogue Launches eValue Social Media ROI Suite

Parta Dialogue, which is headquartered in Montreal, has launched its eValue Social Media ROI Suite.

Meaningfully measuring social media's return on investment is a challenging but highly demanded goal that Parta is not alone in trying to achieve—Vancouver startup HootSuite is one of many companies attempting to calculate the ROI of social media. Google is another.

Parta's eValue Social Media ROI Suite is a set of software-as-a service tools designed to "calculate the performance of corporate social media campaigns by comparing natural engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings."

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